Holger Rune’s Sponsors
Holger Vitus Nødskov Rune is a Danish professional tennis player. As a junior, Rune was ranked as high as World No. 1, winning 10 ITF Circuit titles as well as...
Tennis News Page 22
Latest News
ATP announces LONGi partnership
The Association of Tennis Professionals (ATP) has signed a long-term partnership agreement with solar photovoltaic (PV) solutions provider LONGi. The agreement was completed with the help of Chinese sports development...
The Impact of Player Activism: From Social Justice to Environmentalism in the Tennis Community
Player activism has become a significant force in professional tennis, with players using their platforms to advocate for social justice, environmentalism, and other causes. From Serena Williams' outspokenness on issues...
Iga ?wi?tek and Ben Shelton join On Running
WTA World No. 1 Iga Swiatek and ATP World No. 41 Ben Shelton have signed a new partnership with Swiss shoe brand On Running. Swiatek will join as a global ambassador of the Swiss brand which has Roger Federer as a co-entrepreneur. Swiatek and Shelton will both be wearing On Running shoes on the court from now on. Swiatek previously had a partnership with ASICS while Ben Shelton used to wear New Balance on the court. Both players will debut their new apparel at the upcoming Miami Open. The partnership will eventually see both players sport On apparel from head to toe on the courts. Federer had invested in the Swiss company back in 2021. Iga Swiatek, spoke about joining On Running, commenting, "I’m happy the On team believes in me as an athlete and a person. We plan to grow, develop and make an impact together. You’ll see me in totally new outfits during my next matches and I hope you like it as much as I do. 'And what’s more exciting is that we started to work on my shoes which are crucial in my job and will complement my style of play, giving me everything I need on court. As the process of designing unique shoes takes time, you’ll see me in On shoes later during the year. And when you do… it’s gonna be huge.”
<strong>The Most Challenging Tennis Surfaces and Their Effect on Players’ Performance</strong>
Do you love watching the high stakes, exciting matches of the world’s top tennis players? Have you ever wondered what makes some players dominate others on different surfaces? Believe it...
Morgan Stanley nets partnership with WTA
The Women's Tennis Association (WTA) has announced a multi-year partnership with Morgan Stanley. The partnership will see Morgan Stanley join as a Global Partner of the WTA. The New York-headquartered...
ATP nets Waterdrop deal
Austrian hydration brand Waterdrop has announced a multi-year partnership with the Association of Tennis Professionals (ATP), which will see the former join as the Official Hydration Partner as well as...
Bengaluru Open announces DafaNews as title sponsor
The Bengaluru Open, India’s prestigious ATP Challenger tennis event, has announced a three-year deal with DafaNews, the sports portal of the Philippines-based online gambling company Dafabet, making it its title...
Rolex extends Shanghai Masters ATP 1000 deal
Swiss luxury watch manufacturer Rolex has renewed its title sponsorship partnership with the Shanghai Masters ATP 1000. The new ten-year deal will last till 2032. The Shanghai Masters ATP 1000...
Davis Cup nets Sony deal
Sony Pictures Networks India has acquired the exclusive broadcasting rights for the Davis Cup till 2024. The partnership will see Sony broadcast the tennis tournament in the Indian subcontinent including Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Pakistan, and Sri Lanka on their channel and also on their OTT platform, SonyLiv. Rajesh Kaul, Chief Revenue Officer, Distribution & International Business and Head, Sony Pictures Networks India, commented, "With the addition of the Davis Cup, we are happy to include another prestigious tournament to our extensive tennis portfolio that includes the Australian Open, Roland Garros & the US Open. Our consistent efforts to grow the tennis viewership base in India, has led to a considerable increase in reach for all three grand slams in our portfolio.” The qualifiers for the upcoming 111th edition of the Davis Cup will have a total of 24 teams participating and will consist of four singles and one doubles game in the home-and-away format. The qualifiers will go up against the Davis Cup 2022 finalist, Australia and Canada and also up against wild card entry teams Italy and Spain.
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