Tennis News

This article contains information about American professional tennis player Jessica Pegula’s brand endorsement deals and business ventures. Jessica Pegula’s sponsors and brand endorsements – Adidas, Dyson James Limited, IBM, Yonex, Stella Artois, Nike, Babolat, Wilson, Ready24 ENDORSEMENTS Adidas  The German athletic apparel and footwear giant has been associated with Pegula for a long time. Pegula...

WTA No.1 Iga Swiatek has revealed that she is the new face of toy manufacturer Lego in her home country, Poland. The four-time major singles winner has been a long-time advocate of Legos, having revealed in the past that she finds the process of building Legos relaxing.  Iga Swiatek shared the following statement via social...

The Australian Open (AO) has signed a multi-year partnership agreement with Chinese coffeehouse chain Luckin Coffee, which thus comes on board as the Grand Slam’s Official Coffee Partner in China and southeast Asia. Luckin Coffee, as per the agreement, will get virtual signage at the Australian Open, starting with its 2024 edition, and also launch...

This article contains information regarding Australian former professional tennis player Ashleigh “Ash” Barty’s brand endorsement deals. ENDORSEMENTS Jaguar Barty joined hands with the British luxury car brand in December 2018. Since the beginning of the partnership, Barty has featured in multiple Jaguar ad and marketing campaigns. Kayo Sports Australian streaming service Kayo Sports has Barty...

With a new tennis season set to get underway with the 2024 Australian Open (AO), Novak Djokovic is grabbing headlines again — this time for an off-court project.  Djokovic is set to launch “SILA”, an energy drink, on January 14, which coincides with the start of AO 2024. This is part of the Serb’s relationship...

This article contains information about French professional tennis player Adrian Mannarino’s brand endorsement deals. Also read: Ben Shelton: Endorsements Adrian Mannarino’s Sponsors and Brand endorsements over the years: Babolat, Hydrogen, Royaltiz, Guinot-Mary Cohr, Nike CURRENT DEALS Babolat  The Lyon-headquartered French sports equipment company serves as Mannarino’s official racquet sponsor, having tied up with him in...

Warner Bros Discovery (WBD) has announced a three-year partnership renewal with ATP Media, the broadcast division of the ATP Tour. The partnership extension will see Warner Bros continue to broadcast the ATP Tour in France for the next three seasons.  The new deal, kicking off from 2024 onwards and set to run till the end...

Amazon’s multinational OTT platform Prime Video has acquired the exclusive broadcast rights for Wimbledon in Austria and Germany on a four-year deal starting from 2024 and set to run until 2027. Amazon Prime takes over the Wimbledon broadcasting duties in the aforementioned regions from Sky Sports.  Also read: ICC signs deal with Amazon Paul Davies,...

Following are the partners and suppliers of the main organising body of women’s professional tennis — the Women’s Tennis Association (WTA). Also read: ATP Tour Sponsors Title Partner Hologic In March 2022, medical technology innovator Hologic signed a multi-year deal with the WTA, becoming the Global Title Sponsor of the WTA Tour in the process....

Sports data and analytics company Stats Perform has extended its partnership with the Women’s Tennis Association (WTA). The agreement is now set to run until the end of the decade. The partnership extension will see Stats Perform continue collection of official WTA Tour data stream and its distribution to licensed sportsbooks as well as global...