CEF Group signs Harbhajan Singh as Brand Ambassador

CEF Group has roped in former Indian professional cricketer Harbhajan Singh as a brand ambassador to promote its new range of e-cycles.

The new CEF Group e-cycles will cost in the range of INR 20,000 and INR 30,000 in the Indian market.

Speaking on the partnership, Founder and CEO of CEF Group, Maninder Singh Nayyar, said: 

“At CEF Group, our commitment to sustainability drives every decision we make, and entering the e-cycle market is a natural extension of this mission. By offering affordable, high-quality e-cycles, we aim to make eco-friendly mobility accessible to a wider audience. With Harbhajan Singh as our brand ambassador, we are confident that his influence and passion for innovation will inspire people across the country to embrace a greener, healthier way of commuting. Known for his resilience, determination, and fitness ethos, the cricket legend embodies the values that CEF Group champions. His role as a brand ambassador will amplify the company’s efforts to inspire individuals across urban and rural markets to embrace eco-friendly transportation.”

Speaking on the collaboration with CEF Group, Harbhajan Singh said: 

“I am excited to be part of CEF Group’s mission to make sustainable mobility accessible to everyone. The e-cycle range is an excellent step towards reducing environmental impact while encouraging active and healthy lifestyles. It’s an honour to represent a brand that prioritizes innovation and sustainability in such a meaningful way.”