Indian professional cricketer Mahendra Singh Dhoni has been roped in as a brand ambassador by Eurogrip Tyres.
Eurogrip Tyres, which is owned by TVS Srichakra Limited, specialises in manufacturing two-wheeler, three-wheeler, and off-highway tyres.
As part of the deal, Dhoni will endorse the Eurogrip brand and its entire product portfolio.
Speaking on the collaboration, EVP of Marketing and Sales, TVS Srichakra Ltd., P Madhavan said:
“We are thrilled to welcome M S Dhoni, a personality who perfectly embodies Eurogrip Tyres’ core values of reliability and performance. His association aligns seamlessly with our commitment to providing innovative tyre solutions for modern riders This partnership marks a significant milestone in our brand journey as we continue to deliver world-class products and enhance riding experiences across various segments.”
Also read: MS Dhoni’s brand endorsements
TVS Srichakra Ltd, the manufacturer of Eurogrip, TVS Eurogrip, and TVS Tyres, was established in 1982 and operates as a key vertical of TVS Mobility.
The name Mumbai Indians signifies IPL royalty. A franchise that commands the awe and respect…
It is the biggest clash of the IPL as the tournament’s two most successful sides…
Canada Soccer and Canadian Soccer Media & Entertainment (CSME) has recently signed a new partnership…
WWE has announced a new partnership with The General Insurance, who are providers of flexible…
Sports entertainment and media group beIN has secured the broadcast rights for the FIA World…
American Formula One team Haas has announced a new partnership with D.Energy, who joins the…