Chelsea Football Club have announced a long-term partnership with luxury real estate company DAMAC Properties.
DAMAC Properties comes on board as the West London club’s Official Property Development Partner and will have its logo featured on the front of their men’s and women’s teams’ matchday shirts for the remainder of the 2024/25 season.
The partnership will also see DAMAC design and launch the Chelsea Residences in Dubai—a first-of-its-kind football-themed residential project with the Chelsea brand integrated into it.
Jason Gannon, President and COO of Chelsea Football Club, commented:
“DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai. With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.“
Amira Sajwani, Managing Director of Sales and Development at DAMAC Properties, added:
“This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence. This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.“
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