Aditya ChaudhuriLindahls, a high-protein dairy brand from Lactalis-Nestlé, has announced a new partnership with the senior women’s team of Chelsea Football Club.
Apart from highlighting the Lindahls products range, the deal will also see Lindahls subsidise fan travel for Chelsea Women’s away games during the season. Lindahls will also gain visibility at the Chelsea Women home grounds, Kingsmeadow and Stamford Bridge, as well as across the team’s social media handles.
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Zarah Al-Kudcy, Commercial Director, Chelsea Women, said:
“I am thrilled to welcome Lindahls to the Chelsea family. Their commitment to subsidising away travel will make a huge difference to our fanbase and is an exciting step by such a notable brand in the women’s football space. We also look forward to working with Lindahls and using our incredible athletes to help inspire not only our fans, but fans across women’s football in looking to live a healthy and active lifestyle.“
Paul Wiseman, Marketing Manager at Lindahls, added:
“We are delighted to partner with Chelsea Women. This collaboration allows us to support and celebrate women’s football, which has seen tremendous growth and success in recent years. At Lindahls, we believe in encouraging everyone to achieve their goals, and we look forward to helping to fuel the team’s journey to victory.“
