Chelsea FC sign new agreement with Three

Chelsea Football Club have announced British telecom company Three as the Principal Partner of their women’s team, becoming their Training Kit Sponsor.

Three, already acting as the club’s Official Telecommunications Partner, will have its logo featured on the front and centre of the Chelsea Women training, matchday warm-up, and travel wear shirts. 

Three first partnered with Chelsea FC in January 2020.

Casper Stylsvig, Chief Revenue Officer for Chelsea Football Club, commented:

“We are thrilled to announce the renewal of our partnership with Three. Since we began working together in 2020, they have been a steadfast supporter of the club and created really impactful campaigns, like the Talk More Than Football mental health initiative. After an incredible end to the 2023/24 season and a seventh WSL title, along with the redefined resources and team in place to help the squad grow on and off the pitch, it’s the perfect time to reimagine the positioning of the partnership with a greater focus on our hugely successful women’s team. Three have consistently delivered best-in-class initiatives in the women’s football community, and their new role as a principal partner of the team is a perfect illustration of our joint passion for the game and ambition to be innovative.“

Elaine Carey, Three UK and Ireland’s Chief Commercial Officer, added:

“At Three, we are proud to shine a light on female talent, both on and off the pitch, which is why the partnership with Chelsea Women is the perfect fit. Following an incredible number of years building the WeSeeYou Network, we’re excited to continue supporting, celebrating, and connecting women in sport, to help them reach their full potential.“