Chelsea teams up with Twilio

Multi-year deal signed

Premier League club Chelsea have announced a new partnership with customer engagement platform Twilio, which will see the latter become an Official Supplier of the club. The multi-year deal will see Twilio work with the club to enhance fan engagement in the stadium and also through digital activities on the Twilio Segment customer data platform.

Through the Twilio Segment, Chelsea will create fan experiences and offer the fans rewards and promotions including personalised content when they visit the stadium. 

Phil Lynch, Chief Digital Officer of Chelsea Football Club, commented,

“We are delighted to welcome Twilio to the Chelsea family and look forward to engaging more deeply with our global fanbase thanks to its Segment technology. For many fans, regardless of their geographical location, digital connectivity is what brings them closer to the club, our players, and our history. Twilio’s leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalisation and connection to the club for our global fanbase.”

Peter Bell, Vice President of Marketing, EMEA at Twilio, said,

“This exciting new partnership will empower Chelsea Football Club to connect with their fans like never before. With Twilio Segment, Chelsea FC can unlock a truly 360 view of their fanbase, enabling powerful, personalised engagement both home and away. At Twilio, we’re committed to supporting Chelsea in allowing its fans to feel even closer to the club. We’re excited to see the game-changing impact of this partnership over the coming years.”