Rahul SahaThis article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Chennai Super Kings’ (CSK) physical and digital assets as their official sponsors and partners for the 2024 season.
Also read: Chennai Super Kings (CSK) Sponsors 2023
Official Partners
TVS Eurogrip
The Madurai-based two- and three-wheeler vehicles’ tyre manufacturing brand of TVS Srichakra Ltd was announced as a Principal Partner of the CSK on a three-season deal—covering IPL 2022, 2023, and 2024—in November 2021. The deal is reportedly worth north of ?100 crore.
As per the deal, the TVS Eurogrip logo features on the front of the CSK matchday shirt. The partnership also entails co-branded fan engagement initiatives.
Gulf India
The Indian arm of the Pittsburgh-headquartered global oil company has been a Principal Partner and front-of-shirt sponsor of the CSK since 2011.
Gulf’s logo can be seen on the front of the team’s matchday shirt, on the top left corner. It is the longest partnership deal for any franchise in the IPL’s 17-year history.
Etihad Airways
Etihad Airways, the flag carrier of the United Arab Emirates, came on board as an official sponsor of the Chennai Super Kings in February 2024, ahead of IPL 2024.
As part of the deal, Etihad aims to elevate the fan experience by engaging in activities, promotions, and unique initiatives. The partnership entails Etihad being showcased via the CSK jersey (on the back), physical and digital activations, and fan activities at events and matches. It also sees Etihad offer exclusive deals to the Super Kings fanbase.
British Empire
The British Empire‘s logo can be seen at the back of the CSK players’ caps and helmets.
For obvious reasons, the announcement of “British Empire” as a sponsor was a matter of controversy for the Chennai-based franchise, but the two parties have continued their association thus far.
The deal was last renewed in December 2023, ahead of IPL 2024.
SNJ 10000
SNJ 10000’s logo can be seen on the sleeves of the CSK matchday shirt. The partnership has seen star CSK players like MS Dhoni and Suresh Raina make appearances in the beer’s ad campaigns over the years.
In March 2022, the partnership was extended in a three-season agreement, with the new deal set to run until IPL 2024. With a marketing budget of ?40 crore, the partnership grants SNJ visibility on the strong arm of the CSK jersey as well as on both sides of the team’s matchday trousers.
India Cements
Owner of the franchise, Chennai-based cement manufacturer India Cements has been a Principal Partner and back-of-shirt sponsor of the CSK since the inception of the IPL back in 2008. Its logo can be seen on the CSK matchday shirt—above the shirt number on the back.
In March 2022, India Cements launched two CSK-themed products: Conkrete Super King and Halo Super King.
Astral Pipes
The Ahmedabad-headquartered plumbing and drainage systems manufacturer was announced as a Principal Partner of the CSK in March 2021.
Astral Pipes currently serves as an official sponsor to the Chennai Super Kings.
Vision11
Vision11, the flagship product of Fantasy Sports Vision11 Pvt Ltd, announced a partnership deal with the Chennai Super Kings ahead of IPL 2023.
As per the deal, Vision11 acts as the official associate sponsor of the Super Kings. The deal also includes Vision11 logo placements on the caps and helmets of the CSK players.
ICICI Bank
In March 2023, ICICI Bank announced that it had launched a co-branded credit card in partnership with the CSK, designed specially with a range of exclusive privileges for the team’s fanbase.
The “Chennai Super Kings ICICI Bank Credit Card” offers a wide range of exclusive benefits. One can earn reward points on every transaction and later redeem them against CSK merchandise.
Coca-Cola
Ahead of IPL 2023, the Chennai Super Kings roped in American multinational non-alcoholic beverage giant Coca-Cola as an official partner.
JSW Paints
JSW Paints, an Indian paint manufacturing company owned by the JSW Group, was roped in as an official sponsor by the Chennai Super Kings ahead of IPL 2024.
Rayzon Solar
In February 2024, Rayzon Solar, an Indian solar energy solutions provider, announced that it had extended its partnership agreement with the Gujarat Titans while also partnering with the Chennai Super Kings for the 2024 IPL season.
Equitas Small Finance Bank
In February 2024, the Chennai Super Kings announced a partnership agreement with Equitas Small Finance Bank, roping it in as their Official Banking Partner.
The partnership puts the Equitas logo on the CSK helmets. The two parties also work on various co-branded activations.
PlayR
PlayR specialises in apparel, sports equipment, bicycles, and accessories across sports, age, gender, and lifestyle.
The Super Kings roped in PlayR as their Official Merchandising Partner ahead of IPL 2023.
As per the agreement, PlayR exclusively manufactures and sells CSK teamwear and branded equipment.
Hello FM
Hello FM is one of many private FM networks that work from different locations across Tamil Nadu.
After being associated with the Chennai Super Kings during the 2011 and 2012 IPL seasons as their official radio partner, Hello FM returned on the CSK sponsorship portfolio ahead of the 2023 IPL season.
BoldFit
BoldFit, an Indian health and fitness company, became an official partner of the Chennai Super Kings ahead of the 2024 Indian Premier League season.
Fever FM
Fever FM, an Indian radio station owned by HT Media, the publisher of Hindustan Times, first became the official radio partner of the Chennai Super Kings, the Mumbai Indians, the Kolkata Knight Riders, and the Delhi Daredevils (now “Delhi Capitals”) in 2018.
Ahead of the 2024 IPL season, the CSK roped in the nationwide FM station as one of its official sponsors.
NOVA
NOVA Lifespace, a Chennai-based real estate group, signed a sponsorship agreement with the Super Kings during the 2024 IPL season.
Minmini
During IPL 2024, Minmini, the world’s first Tamil-language hyperlocal social media app, was roped in by the CSK as their official social media partner.
