Chennai Super Kings find new partner in TECNO

The Chennai Super Kings (CSK) have announced a partnership with Chinese consumer electronics brand TECNO, bringing it on board as an Official Partner.

The deal will put the TECNO logo on the back of CSK helmets for all their matches during the 2026 edition of the Indian Premier League (IPL).

The partnership has kicked off with the #TECNOGotYourBack campaign, with the brand aiming to reach out to wider audiences across the country by teaming up with the five-time IPL champions.

KS Viswanathan, Managing Director of the Chennai Super Kings, commented:

“At Chennai Super Kings, we have always believed that success is built on trust, resilience and the strength of the people who stand behind you. This partnership with TECNO reflects that shared philosophy. We are delighted to welcome TECNO to the Super Kings family and look forward to a meaningful association that celebrates the spirit of backing champions, both on and off the field.”

Arijeet Talapatra, CEO, TECNO Mobile India, added:

“Most brands want to be the trophy in your hand. We want to be the spine that helps you stand tall enough to reach for it. #TECNOGotYourBack isn’t just a campaign; it’s our commitment to being the ‘Backbone of Bharat.’ By placing our logo on the back of the CSK helmet, we are making a statement: we aren’t just watching the game from the sidelines – we are right there, literally backing the champions who inspire this country. We are building a brand that stands for local champions, ensuring that when they push boundaries, they know TECNO has their back.”