Christine Sinclair will go down in history as one of the greatest female footballers of all time. She holds the record for the most international goals scored across the sport’s male and female divide, with 190 international goals, and at 39, she is still going strong for both club and country.
Sinclair is a 14-time Canadian Player of the Year, while she has also won an Olympic gold medal, two Olympic bronze medals, and the 2011 CONCACAF Championship alongside numerous titles at club level.
In this article, we take a look at Sinclair’s sponsorship deals and brand endorsements.
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Although the exact date of the signing of their deal is unknown, Sinclair’s association with American sportswear and sports equipment giant Nike dates back to the early 2010s.
A&W Canada is an American fast-food restaurant chain known for its burgers, draft root beer and root beer floats. Sinclair joined hands with the fast food chain in 2017. Since then, she has taken part in A&W’s “Burgers to Beat MS Day” initiative to donate the earnings to the MS Society of Canada to support people living with multiple sclerosis (MS).
Canadian Tire is Canada’s largest retail company, operating across the automobile, hardware, sports goods, leisure and housewares sectors. In 2013, it signed a partnership agreement with Sinclair. As part of the deal, the company also donated football equipment in Sinclair’s name to her local school in Burnaby, British Columbia, as well as Mary Shadd Public School in Toronto.
Eggsoeufs (Get Cracking)
Eggsoeufs (Get Cracking) is an Egg Farmers of Canada consumer brand. It shares information about eggs, egg farming and recipes. The Canadian brand roped in Sinclair in May 2021 as a brand ambassador, with the latter sharing a social media post to announce her association with Get Cracking.
Visa is an American multinational financial services corporation. It is the world’s second-largest card-payment organisation, with its network facilitating digital payment across 200 countries.
Since May 2021, Sinclair has been associated with the California-based company as a brand ambassador.
Apple is an American multinational corporation headquartered in Cupertino, California. Following her success at the 2021 Tokyo Olympics, Sinclair was roped in by Apple as a brand ambassador on a one-year deal.