Cavaliers fans shopping on CavaliersTeamShop.com or attending games at Rocket Mortgage FieldHouse are able to purchase their favourite official team merchandise with just one click thanks to a new partnership with Fast.
Fast provides a streamlined one-click checkout service that allows fans to buy without the hassle of navigating through a cumbersome purchase process that requires repeatedly entering the same information with multiple redirects. This is the first time an NBA team have partnered with Fast.
Fast is also integrated into a joint marketing initiative that leverages the Cavaliers’ social media posts and email campaigns to promote merchandise, as well as a digital campaign around the upcoming 2022 NBA All-Star Game and week in Cleveland.
The Cleveland Cavaliers and Fubo Gaming announced their multi-year partnership in October 2021. This deal marks Fubo Gaming’s first partnership in the NBA. The subsidiary of FuboTv.INC looks to deliver unique and hyper-personalised sports experiences to Cavaliers fans.
The partnership promotes the Fubo Gaming brand through an integrated marketing campaign highlighted by high-impact broadcast-visible signage, a presence on team television and radio game programming, as well as activation on Cavaliers digital and social channels and other marketing assets.
Since the start of the 2021-22 season, the Fubo Gaming brand is prominently featured inside the bowl of Rocket Mortgage FieldHouse with a powerful blend of in-venue signage that is visible to all Cavaliers fans in attendance, as well as those watching games on television from home.
Socios.com is a leading blockchain provider in the sports industry. In July 2021, the Cavaliers announced Socios as their official partner for the NBA. Socios, thus, has a digital presence on Cavaliers social media accounts and is the presenting partner for the team’s website.
Socios also has the ability to leverage the Cavaliers’ marks and logos in connection with its various international marketing activities. In the 2021-22 season, the Socios logo is also visible on the team’s practice jerseys.
The telecommunication industry giant has its 5G spread across 60 arenas having agreed multi-year agreements with 15 NBA franchises, one of which is with the Cleveland Cavaliers.
The company’s 5G Ultra Wideband network enables the franchises to provide their fans with more immersive experiences and allow arenas to use next-gen solutions for operational purposes around public safety, access, concessions and crowd management.
The Cleveland Cavaliers and Betway, a leading global sports betting and gaming company, announced a multi-year partnership in March 2021.
The partnership includes an integrated marketing campaign to promote Betway through broadcast-visible signage and commercial reads, as well as a presence on Cavaliers digital and social channels and other marketing assets.
This article contains information regarding the organisations enjoying a strong branding presence across the assets…
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