Following are the companies and organisations that serve as sponsors and brand partners to Jupiler Pro League (Belgian First Division A) team Club Brugge Koninklijke Voetbalvereniging and enjoy a strong branding presence across their physical and digital assets.
Global multi-specialist asset management firm Candriam was announced as a Main Partner of Club Brugge in June 2020.
The three-year deal, reportedly worth US$1.2m per season, sees Candriam hold back-of-shirt sponsorship rights, with its logo appearing right above the shirt numbers at the back of the club’s matchday kits.
Malta-based online betting company Unibet was announced as the new front-of-shirt sponsor of Club Brugge in June 2019, having served as the sleeve sponsor to the
Blauw-Zwart the year before. The deal is regarded as the largest sponsorship deal in the club’s history.
Unibet’s logo replaced that of the Japanese multinational air conditioning manufacturing company Daikin in front of Club Brugge’s matchday shirts.
Italian sportswear brand Macron became Club Brugge’s official kit supplier in 2017, replacing rival American brand Nike. The two last renewed their partnership in June 2019 in a deal that now runs until the end of the 2023-24 season.
London-headquartered Eleven Sports became the club’s content partner in a five-year deal in July 2020.
Apart from branding rights, the deal sees Eleven Sports produce club-themed content for the fans that includes exclusive training footage and interviews with players and club staff.
After ending a 15-year principal sponsorship deal with Club Brugge in 2012, Brussels-headquartered for-profit PLC Belfius Bank and Insurance returned as an official sponsor of the club in 2019.
The new deal makes Belfius the official sponsor of the club’s training complex in Westkapelle, rendering the complex called Belfius Base Camp.
The Nijmegen, Gelderland-based Dutch crypto-trading app was announced as the official matchday-shirt-sleeve sponsor of the club in August 2021 on an initial two-year deal.
DSM Keukens (Kitchens) and Club Brugge signed a two-year sponsorship deal in June 2019, making the former a Premium Partner of the latter.
Apart from sponsoring the Belgian First Division A, Belgium’s highest-selling beer Jupiler also sponsors the current Belgian champions. The AB InBev-brewed beer is poured inside the club’s home ground, the Jan Breydel Stadium.
Staden-based Belgian construction firm Alheembouw is a long-time sponsor of Club Brugge. Together with Temse-based construction firm Cordeel, the two work on construction of the club’s new stadium (currently called “Stadion Brugge”).
Alheembouw had already been commissioned for work at Brugge’s training complex in Westkapelle.
Deerlijk-based IT services provider ConXion also serves as an official sponsor to Club Brugge.
Osaka-headquartered Japanese multinational air conditioning manufacturing company Daikin served as the official front-of-shirt sponsor to Club Brugge till 2019, before getting replaced by Unibet.
Despite losing the front-of-shirt sponsorship rights, Daikin still retains a place in the Blauw-Zwart’s sponsorship portfolio.
Bruges-based independent insurance broker D’hondt Insurance also serves as an official sponsor to Club Brugge.
The Nationale Loterij van België (National Lottery of Belgium) also serves as an official sponsor to Club Brugge via its lottery game, EuroMillions.
Danone-owned, Évian-les-Bains-sourced packaged mineral water supplier Évian serves as an official sponsor to Club Brugge since 2019.
Wommelgem-headquartered Belgian hardware store chain Hubo also serves as an official sponsor to Club Brugge.
Arizona-headquartered dietary supplements and personal care products manufacturer and supplier Isagenix was announced as an official sponsor of Club Brugge in September 2020.
The two-year deal grants Isagenix branding rights across the club’s assets with an aim to increase brand exposure in the Belgian market. Isagenix also supplies its products to the club, with the two also working on co-branded social campaigns.
Izegem-based technical services provider and a subsidiary of the Daenens Group, iQuu, serves as an official sponsor to Club Brugge since 2019.
The Zwevezele-based Belgian steel building materials manufacturer has been an official sponsor of the club for over a decade and a half.
The Grimbergen-based Belgian domestic electrical installations inspector is an official sponsor of the club since June 2020 on a five-year deal.
Belgian employment-related search engine Konvert was announced as an official sponsor of Club Brugge in 2020. The deal between the two parties is currently set to run until 2022.
Seoul-headquartered South Korean electronics giant LG also serves as an official sponsor to Club Brugge. Apart from branding rights, the deal sees LG’s flagship displays installed at the Jan Breydel Stadium.
American latex and foam bedding components producer Latexco serves as an official sponsor to Club Brugge since 2011. Apart from branding rights, the deal sees Latexco supply the club’s Personal Performance Centre with its Innergetic brand of sleeping mattresses.
Unilever-owned British tea brand Lipton also serves as an official sponsor to Club Brugge.
Nürtingen-headquartered German power tools manufacturer Metabo also serves as an official sponsor to Club Brugge. Apart from branding rights, the deal also sees Metabo offer its customers exclusive fan experience opportunities, like matchday tickets.
TREK is a plant-based protein bars brand based out of the UK.
Supplementary nutrition bars producer N?kd also serves as an official sponsor to Club Brugge. It also serves as the back-of-matchday-shirt sponsor for their women’s team.
Turin-headquartered agricultural machinery manufacturer New Holland also serves as an official sponsor to Club Brugge. Apart from branding rights, the deal also sees the company hold image rights for the club’s players to feature in its promotional adverts.
PepsiCo serves as an official sponsor to Club Brugge via its low-calorie, sugar-free cola brand Pepsi Max.
The deal grants Pepsi Max branding rights across the club’s physical and digital assets. The two parties have also collaborated over several fan engagement and brand activation activities over the years, including producing club-themed merchandise for the Brugge fans.
Since July 2021, Pepsi Max also serves as the front-of-matchday-shirt sponsor to the club’s women’s team on a two-year deal.
The Antwerp-based Belgian division of the workwear brand has been an official sponsor of the club since September 2016.
Ventilation, central heating, sanitary and air conditioning expertise provider Techbox serves as an official sponsor to Club Brugge since 2017.
Van Marcke is a Belgian supply store for bathrooms, kitchens and heating systems. The company is based out of Kortrijk.
Interior décor and paintwork services provider Woutim was announced as an official sponsor of Club Brugge in June 2020 on a three-year deal.
Based out of Nazareth, East Flanders, PlayBiz is a Belgian company that sells, lends and provide installation services for audio-visual products.
Reflecta Graphics is a Belgian signage solutions provider based out of Roeselare, West Flanders.
The Reims-based champagne brand was announced as the official champagne supplier of Club Brugge in August 2021.
Bits of Love is a Belgian software development company based in Bruges. It works with Club Brugge to develop their official fan app.
Gourmet Invent is a Belgian catering services provider based out of Nazareth, East Flanders.
Get Driven is a drivers-on-demand service, with its Belgium head office situated in Kortrijk.
The Machelen-headquartered Belgian flag carrier was announced as the club’s Official Supplier in October 2021. The deal sees the Lufthansa-owned airline oversee the club’s business travels, including their European outings.
West Belgian Mercedes-Benz retailer Vereenooghe Group also serves as an official sponsor to Club Brugge.
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