Cole Palmer teams up with Coca-Cola for FIFA World Cup 2026

English footballer Cole Palmer has signed a multi-year partnership agreement with The Coca-Cola Company.

The England national team and Chelsea Football Club midfielder will thus act as a brand ambassador for Coca-Cola and Powerade in the Premier League as well as at the 2026 FIFA World Cup.

Palmer will star in various Premier League and World Cup activations for the two brands, with Coca-Cola serving as a partner of both footballing events.

Activations across both the Premier League and World Cup will be aimed at bringing fans closer to the action through celebrating game and fan moments.

On his partnership with Coca-Cola, Cole Palmer commented:

“It’s class to be working with Coca?Cola, it’s an iconic brand so it feels a bit surreal. There’s a big summer coming for Coke and Powerade and plenty going on, so I’m looking forward to getting stuck in and seeing what we can do together.”

Javier Meza, Chief Marketing Officer, Coca-Cola Europe, added:

“Cole’s one of the most exciting young players in the game right now, but it’s how he connects off the pitch that really stands out. He gets how fans think and feel, especially the next generation, which makes him a natural fit for us. Football’s all about the moments – the highs, the lows, everything in between – and Coca?Cola has always been there for it. Bringing Cole into the mix is about staying close to the game and the fans who live it every day.”