Cole Palmer joins Coca-Cola for the FIFA World Cup 2026

England and Chelsea footballer Cole Palmer has signed a new multi-year partnership with The Coca-Cola Company which will see Palmer become the latest Brand Ambassador for Coca-Cola and Powerade across the Premier League and the upcoming FIFA World Cup 2026. Palmer will star in various Coca?Cola and Powerade activations across the Premier League and also for the upcoming FIFA World Cup 2026, with Coca-Cola serving as partner for both. Activations across both the league and World Cup will be aimed to bring the fans closer to the action through celebrating the game and fan moments.

Cole Palmer, commented,

“It’s class to be working with Coca?Cola, it’s an iconic brand so it feels a bit surreal. There’s a big summer coming for Coke and Powerade and plenty going on, so I’m looking forward to getting stuck in and seeing what we can do together.”

Javier Meza, Chief Marketing Officer, Coca?Cola Europe, added,

“Cole’s one of the most exciting young players in the game right now, but it’s how he connects off the pitch that really stands out. He gets how fans think and feel, especially the next generation, which makes him a natural fit for us. Football’s all about the moments – the highs, the lows, everything in between – and Coca?Cola has always been there for it. Bringing Cole into the mix is about staying close to the game and the fans who live it every day.”