Cricket Australia (CA), the country’s governing body for cricket, has announced a new alliance with Sydney-based NRMA Insurance.
NRMA Insurance has acquired the men’s Test naming rights in this association. In addition, the Australian business now supports local cricket around the country and is the official insurance partner of both the men’s and women’s international cricket teams.
The four forthcoming men’s home Test series, including the Sydney Pink Test in aid of the McGrath Foundation, are covered under this partnership. The two parties will work together for Australia’s next Test series against the West Indies and South Africa.
Commenting on the deal, NRMA Insurance Group Executive Julie Batch, said:
“This is a significant and purpose-led partnership for NRMA Insurance. Cricket is considered Australia’s national sport, and one that is built on community connection, so it was the ideal partnership to support the continued growth of NRMA Insurance across the country as we deliver on our brand promise of Help.
“NRMA Insurance has been helping Australians for nearly 100 years and we believe in the power of help in building resilient communities.
“Without the helpers behind our national teams, the families that support and encourage the stars of today and tomorrow, and the 220,000 volunteers across community club cricket nationwide, Australian cricket simply wouldn’t exist.
“In partnership with Cricket Australia, we look forward to celebrating the local communities and volunteers that make this great game possible and hopefully inspire others to help too.“
Cricket Australia’s Chief Executive Officer Nick Hockley added:
“We are extremely proud to partner with NRMA Insurance and are delighted that cricket has been chosen as the sport to promote its iconic Australian brand.
“This partnership further emphasises the enduring popularity of Test cricket with the Australian public.
“We are particularly excited that NRMA Insurance shares cricket’s passion for helping local communities, meaning that benefits for clubs and volunteers will be significant.
“This is a great way to start a momentous summer of cricket and we look forward to NRMA Insurance becoming a prominent part of the cricket family going forward.”
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