Cricket South Africa (CSA) has announced a new multi-year partnership with Red Bull, who will join them as their Official Energy Supplier. The deal will see Red Bull support the CSA environment, helping the fuel players, teams and moments that demand focus, resilience and innovation on and off the field. Both will also work together on various fan engagement activities and other activations including the South African players.
Pholetsi Moseki, Chief Executive Officer, Cricket South Africa, commented,
“CSA is delighted to welcome Red Bull as our Official Energy Supplier. Red Bull’s brand ethos is aligned with our vision as South African cricket. This partnership goes beyond product supply; it’s about creating an environment where our players are supported to push boundaries, seize big moments and inspire fans. Red Bull’s strong local focus and commitment to empowering talent make them an ideal partner for us as we continue to grow the game at all levels.”
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