Chennai Super Kings (CSK) ink partnership with Vodafone Idea (Vi)

The Chennai Super Kings (CSK) have announced a three-year partnership with Vodafone Idea (Vi), bringing it on board as their Official Communications Partner.

The deal will put the Vi logo on the leading leg of the Super Kings’ playing trousers, as well as across their official digital platforms and in-stadium assets during home games. Brand activations during CSK home games and collaboration of several fan experiences are also part of the agreement. 

Additionally, Vi will work with the CSK coaching and talent development project, the Super Kings Academy, with the aim of helping upcoming talent and supporting the game at the grassroots level. 

KS Viswanathan, Managing Director, Chennai Super Kings, commented:

“We are delighted to welcome Vi to the Super Kings family. The association with Chennai Super Kings and Super Kings Academy reflects our shared commitment to nurturing the next generation of cricketers. Vi’s strong digital reach and youth connect align perfectly with our vision of building deeper engagement with fans and aspiring players alike. Together, we look forward to creating meaningful impact both on and off the field.”

Avneesh Khosla, Chief Marketing Officer, Vodafone Idea, added:

“Cricket is deeply woven into India’s social & cultural fabric, creating shared experiences that unite communities across the country. At Vi, enabling those connections is at the heart of what we do. Our partnership with Chennai Super Kings represents a powerful coming together of shared values – passion, performance, and resilience. Together, we will be bringing fans closer to the game they love, celebrating the sport and delivering seamless connectivity that enhances every moment of the cricketing journey.”