This article contains information about National Basketball Association (NBA) franchise Dallas Mavericks’ official sponsors and partners for the 2023/24 season.
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American Airlines obtained the naming rights to the Mavericks stadium in 1999 and is an official partner of the team. The naming rights reportedly cost American Airlines US$150 million.
The Texas-based insurance company is also an official partner of the Mavericks and gains visibility by appearing across their social media platforms and other digital assets throughout the NBA season.
American multinational telecommunications company AT&T is also an official partner of the Dallas Mavericks and gains visibility by appearing on the team’s social media platforms and other digital assets.
The company also serves as the Official 5G and Innovation partner of the NBA and WNBA while having deals with other NBA sides, including the Chicago Bulls, the Miami Heat, and the Houston Rockets.
The Teachers Insurance and Annuity Association of America-College Retirement Equities Fund (TIAA) and the Dallas Mavericks announced their partnership in March 2022, the former coming on board as the Official Retirement Partner of the team on a four-year deal.
As per the deal, the TIAA also serves as the charter partner to “Mavs Take ACTION!”, the team’s advocacy and action arm that aims for equity and justice in the local community.
Chime, a US mobile banking service, was named the Mavericks’ official jersey sponsor in January 2020 as part of a multi-year agreement.
According to the agreement, Chime’s logo is placed on the top-left shoulder of every Mavericks jersey. Chime gains more brand recognition at the American Airlines Center.
Food and beverage brand Modelo USA is also an official partner of the Dallas Mavericks and currently presents the “Starting Five” creatives ahead of the team’s NBA clashes.
Anheuser-Busch InBev, a multinational drink and brewing company based in Leuven, Belgium, is an official Mavericks sponsor. Through this partnership, the brewing company’s light beer brand Michelob Ultra enjoys visibility across the Mavericks social media platforms.
Swiss watch brand Tissot and the Dallas Mavericks also have a partnership agreement in place.
As per the deal, Tissot gains branding visibility across the social media posts and other digital assets of the Mavericks.
7-Eleven and the American Airlines Center have had an association since 2010.
This partnership entails the two offering exciting prizes to the Mavericks fans. One such promotional campaign saw the fans presented the chance to win signed gear and watch the Mavericks by purchasing products at the DFW 7-Eleven.
A lemon-flavoured carbonated drink manufactured by Coca-Cola, Sprite also serves as an official partner to the Dallas Mavericks and often appears across their social media platforms and digital assets.
This American ticket sales and distribution company based in Beverly Hills is also currently an official partner of the Mavericks. Tickets for the Mavericks’ games can be purchased exclusively on the Ticketmaster platform.
Cookie manufacturing and delivery company Tiff’s Treats is also an official partner of the Mavericks and appears on their birthday wish posts as part of this partnership.
A multi-year extension between information technology consulting company Perficient and the Dallas Mavericks was announced in October 2022.
A number of marketing and corporate engagement incentives, such as courtside and digital signage and client hospitality amenities, are provided to Perficient as per the conditions of the contract. Perficient also serves as the exclusive sponsor to the Honorary Co-Captain programme, which gives young Mavericks supporters access to an exclusive pre-game experience on the court.
The banking subsidiary of financial services multinational Citigroup, Citibank is also an official partner of the Mavericks and brings to their fans exciting offers and discounts as part of this partnership.
It was announced in September 2022 that EVO Entertainment Group would serve as the Official Cinema and Entertainment Center of the Dallas Mavericks as part of a multi-year agreement.
As per this deal, EVO also serves as the Presenting Sponsor to the Mavs ManiAACs, which are the original all-male performance squad of the NBA.
I Feel Slovenia, the official travel guide of Slovenia, signed a two-year partnership agreement with the Dallas Mavericks in 2023, the two parties coming together to promote tourism, sport, opportunities, and more in the European nation.
As part of the deal, the two parties organised the “I Feel Slovenia Night” in April 2023.
French vodka brand Grey Goose is also an official partner of the Dallas Mavericks and prominently features across their social media platforms.
The Dallas Mavericks have Bally Sports on board as their official television provider.
The Mavericks and Voyager, a cryptocurrency trading platform, entered into a five-year exclusive collaboration agreement in October 2021, Voyager becoming in the process the team’s first cryptocurrency brokerage as well as a global partner.
The relationship between Voyager and the Mavericks aims to increase accessibility to cryptocurrencies through worldwide activations, fan engagement campaigns, and educational and community programmes. The partnership also includes naming rights for the Mavs Gaming Hub, which serves as the team’s official gaming and event space.
The Mavericks and Jackpocket, a US third-party app to order lottery tickets, announced a multi-year collaboration agreement in February 2022, the latter becoming the former’s official mobile lottery partner in the process.
As per the deal, Jackpocket offers fans fresh activations by holding monthly prizes via the app. The relationship also includes the Jackpocket branding appearing during select opposing team free throw tries at the American Airlines Center in addition to the contests and VIP events for the spectators.
The Mavericks named Therabody their official recovery partner in October 2021.
In accordance with the agreement, the Mavericks have incorporated Therabody solutions into their training and recovery schedules, including Theragun percussive and vibration treatment, RecoveryAir pneumatic compression, and PowerDot electrical stimulation.
As part of the collaboration, performance and wellness specialists from Therabody University, the business’ educational arm, also hold educational workshops for the Mavericks players and coaching staff.
A digital content series was also produced by Therabody and the Mavericks in addition to their relationship to highlight how whole-body wellness can improve performance both on and off the court. The Mavericks’ website and social media pages both offer access to this series.
The Mavericks and international online betting company Betway established a multi-year relationship in October 2021, Betway becoming the Mavericks’ Official and Exclusive Free-to-Play Partner in the process.
As per the deal, Betway’s branding is displayed all around the court at the American Airlines Center.
In March 2020, food delivery company DoorDash became an official Mavericks partner.
In order to let people know that restaurants were open, delivery was safe, and restaurants needed customers more than ever during the COVID pandemic, Mark Cuban and the Mavs joined up to support DoorDash’s #OpenForDelivery programme.
The Dallas Mavericks and Texas-based tech company ShiftKey signed a multi-year Official Partnership agreement in August 2022.
ShiftKey has sponsored a number of projects over the course of the partnership. These include the Mavs Vault at the State Fair, hospital visits for healthcare professionals, and community events recognising single parents.
In October 2021, Osadía Tequila, a tequila brand established in 2021, signed on as an official Dallas Mavericks sponsor.
The upmarket tequila company built its very own Osadía Club at the American Airlines Center in October 2022 in accordance with this partnership, and every home game features its top-shelf 100% blue agave tequila. Osadía Tequila also donates 3% of its profits from every home game to the non-profit S2 Foundation.
The luxury division of Japanese automotive brand Toyota has been an official partner of the Dallas Mavericks since 2015.
As per the deal, Lexus holds the naming rights to the Mavericks’ Platinum Level Club and Platinum Garage sections. The two parties also team up for various initiatives to help the local community.
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