Davis Cup nets Sony deal

Sony Pictures Networks India has acquired the exclusive broadcasting rights for the Davis Cup till 2024. The partnership will see Sony broadcast the tennis tournament in the Indian subcontinent, including India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Pakistan and Sri Lanka, on its channels and also on its OTT platform SonyLIV.

Rajesh Kaul, Chief Revenue Officer, Distribution & International Business and Head, Sony Pictures Networks India, commented:

“With the addition of the Davis Cup, we are happy to include another prestigious tournament to our extensive tennis portfolio that includes the Australian Open, Roland Garros & the US Open. Our consistent efforts to grow the tennis viewership base in India, has led to a considerable increase in reach for all three grand slams in our portfolio.“

The qualifiers for the upcoming 111th edition of the Davis Cup will have a total of 24 teams participating and consist of four singles and one doubles game in the home-and-away format. The qualifiers will go up against the Davis Cup 2022 finalists Australia and Canada and also against wildcard entry teams Italy and Spain.