Indian Premier League (IPL) franchise Delhi Capitals have renewed their partnership with wood panel manufacturer Greenpanel, who will continue on as the Principal Sponsor for the Capitals for a second consecutive year. The deal will see the Greenpanel branding present on the right chest of Capitals’ playing and training jerseys.
Capitals’ players will also continue to star in advertising campaigns as part of the deal along with collaborating on interactive fan experiences at home matches, and engaging social media campaigns with contests and exclusive merchandise giveaways. Greenpanel will also have branding present at the Delhi stadium as well.
Sukhvinder Singh, Interim CEO, Delhi Capitals, commented,
“As the Delhi Capitals embark on another exciting season, we are thrilled to continue our partnership with Greenpanel as our Principal Sponsor. Their unwavering support reflects not only their commitment to the sport but also their dedication to providing top-notch products to customers nationwide. We look forward to another successful season together, representing the spirit of cricket and excellence.”
Shobhan Mittal, MD and CEO, Greenpanel, added,
“We are excited as we kick off the second leg of our association with IPL’s franchise Delhi Capitals as their Principal Sponsor. Last year, when we initiated this alliance, we witnessed massive consumer outreach, and our marketing initiatives received a positive response. We are hopeful that this year the collaboration will be instrumental in further strengthening communication around the brand’s core positioning – MDF ka doosra naam. The partnership reflects Greenpanel’s unwavering commitment to providing high-performance products to its customers. We consider this association as an opportunity to support the beloved sport of India, connect with fans and sports enthusiasts alike, and convert them into potential Greenpanel customers.”
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