Indian professional cricketer MS Dhoni has invested in Tagda Raho — a Bangalore-based fitness startup.
Tagda Raho aims to make India fitter by reviving the “OG Indian Workout”. As it works towards expanding across the country, bringing Dhoni on board offers the startup a major boost.
Tagda Raho is known for its fitness programmes, which mix the traditional Indian equipment with modern training techniques. Its “OG Indian Workout” technique involves combining Indian equipment such as gada, mudgars, vajra and sumtola and use them in a modern way.
Tagda Raho’s programmes have already been used by teams such as the Lucknow Super Giants of the Indian Premier League (IPL) and Haryana Steelers of the Pro Kabaddi League (PKL) as well as at the National Cricket Academy (NCA).
Also read: Mahendra Singh Dhoni: Brand endorsements
Speaking about coming on board as an investor in Tagda Raho, Dhoni commented:
“Fitness is and has been a part of my life; when I was young in the form of sports and now it has evolved to making workouts a part of my everyday routine. When I came across Tagda Raho, the concept really appealed to me. Intrinsically Indian, the equipment used in the workout has been a part of traditional strength training and Tagda Raho has expertly innovated and adapted both the equipment and the movements in a modern avatar. The workout involves movements and an increased range of motion that activates several muscles that usually remain dormant, it focuses on your core, and stability and enhances your mobility. This is also excellent for athletes who are now looking at new forms of exercise to maintain their fitness levels and remain injury-free.
“I believe in investing in startups and homegrown brands that I can help grow from a grassroot level. Tagda Raho for me is very interesting because of the innovation involved in bringing a perhaps forgotten workout to the forefront once again. I am very excited to be part of the brand’s vision in expanding and taking the workout to all corners of the country.“
Rishabh Malhotra, Founder of Tagda Raho, added:
“Mahendra Singh Dhoni has been a role model for the country, he defines physical fitness and longevity in sport and we are extremely happy to have him back the Tagda Raho team and vision. His dedication to fitness and supporting homegrown brands perfectly aligns with our mission to empower individuals to lead healthier lives and add a new dimension to Indian physical culture. Our aim is to expand Tagda Raho’s training dugouts across India and enter international markets, with a belief in the potential of Indian fitness practices to make a global impact.“
Leave a Reply