Cricket News

Digit Life Insurance ropes in Virat Kohli as brand Ambassador 

Rahul Saha Rahul Saha

Go Digit Life Insurance Limited (Digit Life Insurance), a Pune-based private insurance company, has announced a new partnership with Indian professional cricketer Virat Kohli, confirming him as its latest brand ambassador. 

Extending the ongoing “That’s it” campaign to life insurance, the first ad campaign with the 35-year-old showcases the celebration of Digit Life Insurance in India through simplified, easy-to-understand tech-enabled offerings. 

Kohli is also one of the investors in the general insurance company. 

Also read: Virat Kohli’s brand endorsements

Speaking about the ad campaign, Virat Kohli, said: 

Digit General Insurance since inception has been focused on simplifying general insurance for Indians. I am genuinely happy to now see the Digit Group is now extending this new-age wave to life insurance as well. I am eager to see how Digit Life Insurance will transform this landscape for Indians and am thrilled to be part of this journey as the brand ambassador.” 

Elaborating on the concept behind Digit Life Insurance launch campaign, Marketing Spokesperson of Digit Life Insurance said: 

Through the ‘That’s it!’ campaign, we wanted to transform the way we communicate the happiness of buying life insurance in one’s life. Rather than focusing on the aspect of what happens when someone is not in your life, we wanted to showcase the celebration of life that takes place when someone protects their loved ones through life insurance. Digit aims to be the default choice for life insurance for customers and ‘That’s it!’ showcases that obvious choice that Virat Kohli is communicating through the first ad campaign.” 

Digit Life Insurance ropes in Virat Kohli as brand Ambassador 
Share this article
Rahul Saha

Rahul Saha

Rahul Saha is a senior sports writer at Sportskhabri.com. Experienced in various sports writing tasks, including op-ed pieces and player/team profiles, with particular expertise in Football. Also a cat-dad and a regular reader, he spends his free time with his cats and learning new things.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions

Here are our preview and predictions for the second ODI of the 2024 Pakistan Tour of Australia. Written by Aditya Chaudhuri.

West Indies vs England 3rd ODI: Preview and Predictions

West Indies vs England 3rd ODI: Preview and Predictions

Here's our preview for the third ODI of the 2024 England tour of the West Indies. Written by Aditya Chaudhuri.

Afghanistan vs Bangladesh 1st ODI: Preview and Predictions

Afghanistan vs Bangladesh 1st ODI: Preview and Predictions

Here's our preview for the first ODI of the 2024 Afghanistan v Bangladesh series. Written by Aditya Chaudhuri.