Indian smart accessories, fitness gear and home audio brand Gizmore has onboarded Indian cricketer Dinesh Karthik as a brand ambassador.
Karthik joins the brand as part of its ‘Swasth Bharat – FIT INDIA’ mission, with the brand looking to create a healthy ecosystem for the masses.
Nishant Goel, Director – Marketing, Gizmore, commented:
“Dinesh Karthik is a cricketing icon and a role model for youngsters. His single-minded quest for success and achievement perfectly embodies Gizmore’s personality. Karthik has made a name for himself through his unwavering zeal, tenacity, and willingness to push himself in pursuit of finesse and perfection. He is an ideal brand ambassador for Gizmore, which is founded on the pillars of innovation, longevity and fitness with its new-age products.
“Together, we aim to inspire the masses to participate in the FIT INDIA mission and push them to achieve a healthy and fit lifestyle with Gizmore smartwatches. We are looking forward to scaling greater heights through this association.“
Dinesh Karthik added:
“I am ecstatic and honoured to be connected with Gizmore, a brand to which I can relate so readily. As an athlete, I’ve always believed in continuously pushing the limits and raising the bar for performance. And Gizmore, as a brand too, has a similar ideology and have a robust portfolio of new-age fitness and audio products for young India.“
The veteran wicket-keeper batter, who has been donning the Team India colours since 2004, has reinvented himself as one of the finest finishers in white-ball cricket recently, and after a stellar IPL season with the Royal Challengers Bangalore, he is likely to return to the national team for the T20I World Cup later this year.