Aditya ChaudhuriRahul Dravid has been roped by InCred Money, the retail wealth-tech arm of InCred Group, to headline its latest ad campaign, titled “#InvestConfidentlyInFDs”.
The ad campaign highlights the opportunities provided by Fixed Deposits on the InCred Money platform.
Vijay Kuppa, CEO, InCred Money, commented:
“Rahul Dravid has a strong resonance with the Indian audience, driven by his illustrious career and admirable qualities. We are excited to have him as the face of our latest campaign, #InvestConfidentlyinFDs, and look forward to a more fulfilling association.“
Savita Nair, Creative Head, Xebec Communications, said:
“Rahul Dravid has always been synonymous with dependability and solidity, so when we were to work with him for InCred Money’s FD campaign, the first thought was to do something predictably serious. However, we decided that it would be interesting to project him in a lighter, funnier and more relatable manner. The idea was to make people smile while creating a lasting impact for the category and brand.“
