Cricket News

England and Wales Cricket Board (ECB) partners with Cognizant

The England and Wales Cricket Board (ECB) has signed a partnership agreement with Cognizant, which comes on board as the cricket body’s Official Digital Technology Transformation Partner and Official IT Consulting Partner.

As per the agreement, Cognizant will support the ECB’s recreational game systems programme, which is aimed to develop “integrated and user-friendly digital products that simplify numerous administrative tasks involved in running recreational cricket, and providing a streamlined and inclusive digital experience that facilitates a more meaningful engagement for all participants with the game.” 

The partnership will also see Cognizant support the ECB through digital and tech initiatives to help with the sport’s growth in England and Wales. 

Also read: England and Wales Cricket Board Sponsors 2024

Alison Crowe, Director of Digital and Data, ECB, said:

The ECB is delighted to collaborate with Cognizant to advance its digital technology transformation. Cognizant brings a wealth of experience in this space and hugely impressive credentials. It’s a new approach for us to be able to work with a partner in this way and the Digital & Data and Technology teams at the ECB are excited to be working with Cognizant, to help transform the recreational game.

Rohit Gupta, Managing Director UK&I at Cognizant, said:

Cognizant is proud to advance innovation in grassroots cricket in partnership with the ECB. Together, we aim to serve its community better with personalised digital experiences that can scale with the ECB’s evolving technology landscape and the needs of everyone involved in the great game. This will mean the ECB can make playing and organising cricket more enjoyable and streamlined, and also unlock new and deeper engagement for cricket communities with their services and commercial offerings.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

32 mins ago

South Africa vs India 1st T20I: Preview and Predictions

Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…

2 hours ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

5 hours ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

23 hours ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

23 hours ago

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…

1 day ago