The England and Wales Cricket Board (ECB) has announced a partnership agreement with Indian tyre manufacturer BKT Tires, roping it in as an Official Partner of The Hundred for its 2024 edition.
As per the agreement, BKT Tires will have its logo featured on the leading arm of all the teams’ player shirts across the men’s and women’s sections. BKT will also have branding presence at the stadiums and different assets during every game of The Hundred this year.
Also read: England and Wales Cricket Board (ECB) Sponsors 2024
Speaking about getting BKT Tires on board, Tony Singh, Chief Commercial Officer, ECB, commented:
“The Hundred has always been about innovation and attracting a new audience and BKT Tires are aligned with those aims. We look forward to working alongside them as we continue to take The Hundred to as many fans as possible across England and Wales.“
Rajiv Poddar, Joint Managing Director, BKT Tires, said:
“This partnership fully reflects the value of inclusivity we hold dear, building together both women’s and men’s teams for over five weeks. This is the result of our shared passion for this extraordinary sport, which aims to bring added value to the cricket experience. The Hundred has always been about innovation and attracting a new audience and BKT Tires are aligned with those aims. We look forward to working alongside them as we continue to take The Hundred to as many fans as possible across England and Wales.”
Multi-year deal signed The Ultimate Fighting Championship (UFC) has announced a new multi-year partnership agreement…
Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…
Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…
Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…
Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…
Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…