This article contains information regarding the organisations enjoying a strong branding presence across German Bundesliga team Eintracht Frankfurt’s physical and digital assets for the 2025/26 season.
A subsidiary of global leader in HR Technology, Recruit Holding, Indeed is a job search portal. In 2017, Indeed formed a partnership with Eintracht Frankfurt as the main sponsor.
As part of the agreement, Indeed is the main sponsor for the Men’s, Women’s, Youth and esports team for the Bundesliga club. The Indeed logo prominently features on the front-of-the-shirt of the Eintracht matchday jersey across all teams.
In addition, Indeed has also partnered with EintrachtTech to promote a sustainable future for the club.
The two parties last renewed the deal in Aug 2025 with the collaboration to run until 2029.
German financial and banking services organization Deutsche Bank is the naming rights partner and sponsor of Bundesliga club Eintracht Frankfurt.
The partnership between the two parties began in 2017. In 2020, Deutsche Bank bagged the naming rights to the Eintracht Frankfurt stadium which is now being called Deutsche Bank Park. The aim of the collaboration was “to design the park, expand and modernize the stadium, and grow the digital infrastructure.”
The partnership deal that was signed in 2020 is set to run until 2027.
German Sportswear giant Adidas is the kit supplier for Eintracht Frankfurt. The Herzogenaurach-based sports manufacturer has replaced American brand Nike from the 2025/26 season onwards in a five-year deal.
Adidas has marked a return to Frankfurt after almost four decades since they were also the kit supplier from 1974-78 and in the 1980-87 seasons. The sponsorship will hold across the Men’s, Women’s and Youth teams.
The partnership entailed Adidas having rights over training and matchday kits and merchandise along with sponsoring a joint US Tour for pre-season training in 2025.
As part of the agreement, DVAG will serve as the left sleeve sponsor of the Eintracht Men’s team in all Bundesliga matches starting from the 2025/26 season along with their partner Generali Deutschland in a dual-sleeve sponsorship. In the national and international cup competitions, their partner Generali will take over the sleeve sponsorship.
The partnership also covers the women’s, youth and esports teams of the club.
The partnership will run until the end of the 2027/28 season.
A bilingual Grammar school in Bad Orb, Germany, ALEA school is a strategic partner of Eintracht Frankfurt as per the club’s official website.
The agreement entails American Express becoming the official payment partner of the club. The Amex cards will also be accepted as a payment method at the club going forward.
Amex will also offer discounts on merchandise, food and drink at the Deutsche Bank Park on matchdays for the Eintracht fans. To improve the fan experience, Amex will also be included in the ‘fast lane’ system as an additional payment method for the fans.
The partnership also includes American Express to be presented as a partner at the ‘Block im Park’ conference in Frankfurt.
The partnership has been signed for three years and will cover the men’s, women’s, club sports and will also involve digital projects in collaboration with the club’s digital subsidiary EintrachtTech.
The aim of the collaboration is to promote healthy lifestyle that involves cycling while also creating brand awareness and visibility. Deutsche Dienstrad will also collaborate with the technology arm of Eintracht Frankfurt, EintrachtTech on several projects.
As part of the partnership, DWS sponsors the Eintracht’s women’s team and has also organised other initiatives, such as B2B events during the men’s team’s tour in Japan.
The two parties last renewed in Nov 2022 for the deal to run until 2025.
As part of the agreement, Hyundai was designated as the mobility and premium partner of the club. The partnership covers both the Men’s and the Women’s teams of the club. Hyundai will also provide EV Vehicles to the club in their aim to move towards a greener and sustainable future.
The two parties last renewed their partnership in May 2023 for another two seasons with the deal set to run until the end of the 2025/26 season.
Kumho Tyres and Eintracht Frankfurt announced a partnership in July 2024.
The collaboration made Kumho Tyres the official Tyre Partner of the club for the next three years.
For their brand activation strategy, Kumho Tyres will support the club’s esports team and engage with them on several social media campaigns. The brand will also have visibility through the pitch-side LED Boards at the home stadium and also across the club’s digital platforms.
Wiesbaden-based company LOTTO Hessen was a long-time partner and the official lottery sponsor of Eintracht Frankfurt until the 2020/21 season. The company had exclusive rights for lotteries at the club.
The lottery company remains a strategic partner as per the club’s official website.
Regional Energy supplier in Germany, Mainova AG has been a long-standing partner of Eintracht Frankfurt for 23 years.
The energy service provider will remain the club’s strategic partner with the sponsorship running across the men’s and women’s first teams. Mainova will remain as the official energy partner of Eintracht Frankfurt and Deutsche Bank Park until at least 2028.
Mainova will also collaborate with the tech arm of the club, EintrachtTech for special fan experience and digitalisation initiatives.
The sponsorship is meant for the Men’s, Women’s and Youth teams at the club. Pepsi will also collaborate with the club to support youth and grassroots football.
The two parties have collaborated in creation of special-edition merchandise and co-branded Pepsi Zero Sugar cans. The Deutsche Bank Park also has a custom-designed Pepsi Lounge for further brand visibility.
“The strategic partnership includes exclusive delivery and selling rights for soft drinks, iced tea and snacks at all events at Deutsche Bank Park, and is also to be extended to the Stadion am Brentanobad, the ProfiCamp and the Riederwaldstadion.”
The partnership with the American beverage company is set to run until 2027.
Frankfurt-based RoboMarkets Deutschland GmbH is the German arm of the active group of companies headquartered in Cyprus. RoboMarkets provides trading services and access to a wide range of financial instruments for investors.
RoboMarkets is a strategic partner of Bundesliga club Eintracht Frankfurt.
The partnership that began in 2022 was further expanded in July 2024. As per the extension, the deal will run for another three years.
German Workwear brand Strauss is a strategic partner of Eintracht Frankfurt since July 2023.
As part of the deal, Strauss will serve as a workwear partner of the club. The two parties will also collaborate with co-branded workwear collection available for the fans.
The partnership deal was set to run until the end of the 2024/25 season but the brand remains as a partner as per the club’s official website.
Binding Bier and Eintracht Frankfurt announced a partnership in June 2023 making Binding the official beer of the club. The partnership is set to run until the end of the 2027/28 season.
As part of the deal, Binding will have brand visibility and pouring rights at the Deutsche Bank Park for all Eintracht Men’s, Women’s and U21 games.
The two parties have also launched co-branded Eintracht-themed beer cans as part of the brand promotion activities.
German Bank Frankfurter Sparkasse signed a partnership with Eintracht Frankfurt in 2017, taking over the premium partnership from their parent company Helaba. Helaba was the initial premium partner of the club from 2014.
The partnership with Frankfurter Sparkasse was renewed in April 2020 for another three years.
The bank still remains listed as a partner on the club’s official website.
As mentioned under the DVAG title above, Insurance company Generali is part of the dual-sleeve sponsorship for Eintracht Frankfurt.
The deal that will start from the 2025/26 season will run until the 2027/28 season with Generali logo featuring on the left sleeve of the Eintracht Frankfurt matchday jerseys for the cup matches.
Generali also became the club’s official insurance partner, with the sponsorship extending across Eintracht Women, youth development, and other club sports, including men’s, women’s, youth, esports, and EintrachtTech.
As per the Eintracht Frankfurt official website, Gender Group is listed as a professional football partner.
Haiger-based company, Hailo deals in portable ladders and waste management bins for household, industrial and commercial purposes.
Hailo has been a partner of Eintracht Frankfurt since 2020.
The aim of the collaboration is to support not just the first team or create brand awareness, but also provide support to the U21 team.
In Aug 2023, the two parties last renewed the deal for the 2023/24 season. The company is still listed as a partner on the club’s official website.
Infraserv Höchst is a German infrastructure and services company. The company is a partner of Bundesliga club Eintracht Frankfurt as per the club’s official website.
Joka provided the floors and doors for the club’s new training camp facility. The company used oak floorboards and impact sound-absorbing and joint-friendly carpet tiles in club colours on the various areas of the training camp.
The partnership is set to run until 2025.
As per the Eintracht Frankfurt official website, Horn is listed as the club’s professional football partner.
Professional services firm PwC partnered with Eintracht Frankfurt in June 2020.
As part of the deal, “PwC will play a key role in shaping the Arena of IoT (Internet of Things) digital initiative, and will in particular support developments in the field of smart mobility. The auditing, management and tax consultancy firm will also support the club in selected other areas of its digitisation strategy.”
There has been no reported news of a partnership renewal but the company is still listed as a partner on the club’s official website.
German supermarket chain Revisionsverband der Westkauf-Genossenschaften (REWE) is a regional partner of Eintracht Frankfurt.
The partnership is managed by their regional branch, REWE Region Mitte.
As per the Eintracht Frankfurt official website, RMV is listed as the club’s professional football partner.
As per the Eintracht Frankfurt official website, vgF is listed as the club’s professional football partner.
Willkie Far & Gallagher LLP, commonly known as Willkie is a white-shoe law firm headquartered in New York.
As per Eintracht Frankfurt’s official website, Willkie is the club’s professional partner.
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