Current Endorsement Deals in Lionel Messi’s Kitty

Lionel Andrés Messi Cuccittini is one of the greatest football players of all time. He has a massive fan following which is spread across the entire globe. This fandom has not just brought tremendous love in Messi’s life but has also ensured a strong bank balance. As per Forbes Magazine, Messi was the world’s third highest-paid athlete in 2020 with a total income of $104 Million. Out of this sum, $32 Million came from Brand Endorsements.

Let us look at the brands that contribute to Lionel Messi’s massive income and lifestyle.

Adidas – Lionel Messi first joined forces with Adidas began back in 2006. In February 2017, this relationship turned into a lifelong commitment when Messi signed a lifetime deal with the brand. As per media reports, the deal fetches Messi £18 million every year.

Ooredoo – Messi has been associated with Qatar based International Telecommunications company, Ooredoo, since 2013.  Over the years, he has featured in multiple campaigns for the brand spread across different media platforms.

Lay’s – In early 2014, PepsiCo’s chip brand, Lay’s, launched a major global integrated marketing campaign featuring Lionel Messi. Ever since the brand has done various advertising campaigns across different continents featuring the soccer star.

Gatorade – Pepsico’s sports-themed beverage, Gatorade, is a brand partner of Lionel Messi. He shares the post of Gatorade’s ambassador with other sporting legends such as Usain Bolt, Elena Delle Donne, Jabari Parker, Dwyane Wade and PV Sindhu.

Expo 2020 Dubai UAE – Since 2013, Messi has been an ambassador of this annual world expo held in Dubai.

Pepsi – Pepsi is one of the first brands that fell in Lionel Messi’s kitty.

Jacob & Co. – Leading watchmaker, Jacob & Co., roped in Lionel Messi as a brand ambassador in January 2019.

Budweiser – In September 2020, Global brewing giant Anheuser-Busch struck a partnership with Lionel Messi for its beer brand, Budweiser.

Mengniu – In 2018, Messi was roped in as the brand ambassador of China’s leading dairy product brand, Mengniu. Messi has been largely involved in the brand’s “Born for Greatness” proposition.

eFootball PES 2020 – eFootball PES 2020 is a football simulation video game. Messi featured on its cover in 2020.

OrCam – In September 2020, Messi signed a three-year ambassadorship agreement with Israel-based eyecare brand, OrCam Technologies.

Messicirque – Messi 10 by Cirque du Soleil presented by Rakuten is a film directed by Agustina Macri, featuring Lionel Messi, Afo Verde, Charles Joron, Jordi Puntí, José Manuel Pinto, Martin Riedel.

Apart from the brands mentioned above, Messi has also worked with other brands such as Tata Motors, Kanomi, Nike, Dolce & Gabbana, Audemars Piguet, Gillette, Sirin Labs, Mengniu Group, Turkish Airlines, Mastercard, Hawkers, Huawei.