Erling Haaland partners with Midea

Norwegian professional footballer and Manchester City forward Erling Haaland has been roped in as an Official Global Brand Ambassador by home appliances producer Midea.

The partnership deepens Man City’s ties with Midea, the Beijiao-based Chinese home appliance company having had a global partnership agreement in place with the club since January 2020.

As a Midea brand ambassador, Haaland will headline various campaigns for the brand and also take part in the merchandise giveaways and other digital projects. 

Eric Wang, President, Midea Group’s Smart Home Business, said:

“Erling Haaland is a  household name, a player the entire world is looking at and talking about. He is so humble  yet so powerful, and at 23 years old has such a potential to still be unleashed – similar to our  Midea brand. We’re so delighted to kick off our partnership with him today.”  

Haaland added:

“Midea are a proud partner of Manchester City and I’ve enjoyed being  part of campaigns during my time with the club so far. I’ve noticed the Midea logo across the  Etihad Stadium and having learned about their size and ambitions, I am pleased to become a  Global Brand Ambassador today. The first video we shot a few weeks ago was really fun and I  am looking forward to working together moving forwards.”