eSports News

ESL expands viewership with YouTube and Twitch

Leading competitive games and esports firm ESL FACEIT Group (EFG) has announced that it will be expanding the viewing experiences for its fans around the world by making its content available on both Twitch and YouTube. The announcement means EFG has extended its global, non-exclusive media rights agreement with Twitch, while having also expanded its services to YouTube.

EFG has announced that the English stream will be available on its official Twitch channel, while global streams and non-English streams will be available via co-stream partners. EFG will also let fans engage with the live content on YouTube and Twitch, with the firm hoping to grow its presence on YouTube especially. 

The Twitch and YouTube live broadcasts of EFG’s properties include:

  • ESL Pro Tour for Counter-Strike: Global Offensive: Twitch | YouTube
  • ESL Impact: Twitch | YouTube channel to be launched soon
  • Snapdragon Pro Series: Twitch | YouTube
  • Dota 2: Twitch | YouTube
  • ESL Pro Tour for StarCraft II: Twitch | YouTube
  • ESL R1: Twitch | YouTube

Mark Cohen, Chief Relationship Officer and SVP of Brand & Media Partnerships at EFG, commented:

As we are creating worlds beyond gameplay, it is important to connect with the community where they are, be that on Twitch, YouTube, or any other platform. Live-streaming our events on our own broadcast channels across multiple platforms adds to  the reach our products have via our official Media Rights partners and allows us and our brand partners to grow and nurture the esports community and to better serve gaming enthusiasts worldwide. Building on our relationships with Twitch and YouTube, we have the opportunity to provide fans with a better viewing experience, and we are thrilled to have them on board on this journey.

The live streams on both platforms got underway with the ongoing IEM Katowice 2023, which started on February 1. 

Also Read
ESL announces launch of virtual racing league ESL R1
ESL Pro League updates format
ESL announces Spotify partnership
ESL Gaming extend partnership with GamingMalta
ESL Gaming joins hands with ASUS

Staff

Share
Published by
Staff

Recent Posts

SMC Global joins the South Africa – India series

SMC Global revealed as Associate Partner Financial services firm SMC Global has been announced as…

1 hour ago

CSA teams up with FlySafair

Multi-year deal announced South Africa's cricket board, Cricket South Africa (CSA) has announced a new…

1 hour ago

Afghanistan vs Bangladesh 2nd ODI: Preview and Predictions

Bangladesh looking to keep series alive After a disappointing opening game performance by the visitors,…

1 hour ago

Sri Lanka vs New Zealand 1st T20I: Preview and Predictions

Can New Zealand recreate the magic from India? After picking up a historic series win…

1 hour ago

UEFA Champions League 2024/25 Gameweek 4 Review

In this article, we take a look at all the action from Gameweek 4 of…

14 hours ago

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

1 day ago