Leading competitive games and esports firm ESL FACEIT Group (EFG) has announced that it will be expanding the viewing experiences for its fans around the world by making its content available on both Twitch and YouTube. The announcement means EFG has extended its global, non-exclusive media rights agreement with Twitch, while having also expanded its services to YouTube.
EFG has announced that the English stream will be available on its official Twitch channel, while global streams and non-English streams will be available via co-stream partners. EFG will also let fans engage with the live content on YouTube and Twitch, with the firm hoping to grow its presence on YouTube especially.
The Twitch and YouTube live broadcasts of EFG’s properties include:
Mark Cohen, Chief Relationship Officer and SVP of Brand & Media Partnerships at EFG, commented:
“As we are creating worlds beyond gameplay, it is important to connect with the community where they are, be that on Twitch, YouTube, or any other platform. Live-streaming our events on our own broadcast channels across multiple platforms adds to the reach our products have via our official Media Rights partners and allows us and our brand partners to grow and nurture the esports community and to better serve gaming enthusiasts worldwide. Building on our relationships with Twitch and YouTube, we have the opportunity to provide fans with a better viewing experience, and we are thrilled to have them on board on this journey.“
The live streams on both platforms got underway with the ongoing IEM Katowice 2023, which started on February 1.
Also Read
ESL announces launch of virtual racing league ESL R1
ESL Pro League updates format
ESL announces Spotify partnership
ESL Gaming extend partnership with GamingMalta
ESL Gaming joins hands with ASUS
Adelaide Strikers will take on Perth Scorchers in Match 32 of the ongoing 2025/26 Big…
Back-to-back games for the Delhi Capitals who will play their second match of the 2026…
Sydney Sixers will take on Hobart Hurricanes in Match 31 of the ongoing 2025/26 Big…
Mumbai Indians will look to bounce back against Delhi Capitals who’ll be playing their first…
Here, we look at the official sponsors and partners of the UP Warriorz (UPW) for…
Here, we present our preview and predictions for Match 30 of BBL|15, to be played…