ESL Gaming has announced a new partnership with global audio streaming subscription service Spotify. The partnership will see Spotify partner with the esports tournament organiser to provide German CS:GO fans with exclusive podcasts and a wide range of music playlists.
Fans will get a chance to discover new upcoming artists while also being able to access their own music through a dedicated Spotify playlist. The partnership is built around the message: “Level up with our gaming soundtrack”.
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Benny Eichelmann, Senior Director, Global Brand Partnerships at ESL Gaming, commented:
“Music and gaming truly go hand in hand, and we are therefore very excited to partner with Spotify and offer fans the best possible music experience.
“The partnership is a natural brand fit as it combines the best of the undisputed leader among music streaming platforms and the world’s leading esports company. By working together we can now enhance the experiences of our German communities to enjoy both their favourite music and premier esports content.“
Heiner Kuhlmann, Head of Marketing at Spotify DAC, added:
“Gamers are increasingly becoming tastemakers in music, are important influencers in pop culture and shaping the zeitgeist. For Spotify gaming is one of the most important fandoms and our already established activities in gaming will be expanded with partnerships like this one. We will offer many opportunities for gamers as the new music influencers and it will be exciting to be able to map out further content around the ESL competitions.“
The partnership kicked off the ESL Pro League Season 16 Conference Stage, which was held in June, and will continue through various tournaments like the Intel Extreme Masters Cologne, EPL Season 16 Group and Playoff Stages. Additionally, there will also be ESL Gaming products at the upcoming ESL Meisterschaft, Virtual Bundesliga and DreamHack Hannover.