An esports tournament organiser and one of the leading esports firms in the world, ESL Gaming has announced a new partnership with gaming hardware company ASUS and its Republic of Gamers (ROG) brand.
The partnership will see ASUS become the Official OEM Partner of the ESL Pro League, EPL Conference Season 16, ESL Challenger, DreamHack Valencia, DreamHack Melbourne and DreamHack Rotterdam. ASUS branding will be visible during broadcast segments and at the live events as well. The collaboration will also see numerous brand integrations during the broadcast segments and will provide fans an opportunity to learn more about the ROG Strix SCAR series gaming laptop while also giving them a chance to gain first-hand experience of using the laptops.
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Bastian Veiser, Director Partner Management at ESL Gaming, commented:
“With ESL Challenger and EPL Conference’s addition to the ESL Pro Tour, we can truly offer aspiring Counter-Strike: Global Offensive players a path from zero to hero.
“It is great to see an amazing brand like ASUS be devoted to the solid foundations needed for players to go pro. Therefore, we are super excited to have them on board as a partner and look forward to working with them.“
Galip Fu, Head of Global Marketing for Consumer and Gaming Laptops at ASUS, added:
“ROG has long been committed to gaming and esports and has continuously been implicated to further show support to these communities. This year, we are pleased to be partnering once again with Intel and ESL during the ESL Challenger and ESL Pro League Conference.
“During our last ESL One partnership back in 2019, we have seen the esports communities’ passion for performance hardware and pursued with our endeavour to continuously develop the best gaming solutions in the market.“