eToro enhance Serie A partnership

Eight Italian sides ink deal with eToro.

Social trading and investment platform eToro has signed a major deal with the Italian Serie A, which sees it team up with eight of the league’s sides for the 2021/22 season.

eToro will be gaining significant international exposure through these partnerships and will gain various marketing opportunities such as media backdrop visibilities, digital rights access, tickets and LED-board advertising rights at the grounds of all the clubs.

The clubs that have announced the Israeli firm as their official partners are – Bologna, Cagliari, Genoa, Sampdoria, Sassuolo, Spezia, Udinese and Verona.

Along with these eight sides, eToro has also signed a deal with Salernitana, where they will only receive LED branding.

Speaking about the major partnership, eToro Regional Manager, Emanuela Manor, stated:

“eToro believes that sponsorships are a powerful tool for connecting with the communities at the very heart of a sport. With more people than ever engaging with the capital markets this year, financial education has never been so important. We will be working with the clubs to make the financial markets more accessible, bringing fans closer to the action and educating them on investing.”

eToro, which was founded in 2007, currently has over 20 million registered users and continues to strengthen its sports sponsorship portfolio, having signed deals with Aston Villa, Crystal Palace, Leeds United, Southampton, Newcastle United and Rugby Australia.