F1 signs new deal with Hasbro

Formula One has announced a new partnership with toy and games company Hasbro with the partnership set to see both work together to launch a special F1 themed edition of the Monopoly board game. The Monopoly F1 Edition will be available for pre-order from May 20, 2026 and will invite players to take part in the Monopoly Grand Prix. The partnership aims to connect fans across the globe with the sport. 

Emily Prazer, Chief Commercial Officer of Formula One, commented,

“Monopoly is one of the most iconic and best-loved board games in the world, so we’re thrilled to bring a Formula 1 twist to such a classic. This edition captures the excitement and competitiveness of the sport in a fun, accessible way, and we’re confident fans of all ages will love going head-to-head with their friends and family when they take to the grid and compete in the Monopoly GRAND PRIX.”

Billy Lagor, President, Toy & Games at Hasbro, added,

“Formula 1 is one of the most iconic sports properties in the world, and we’re excited to bring the adrenaline of race day – roaring engines, pit lane drama, and split-second strategy – into a game night experience. We’ve reimagined the classic Monopoly experience through the lens of F1: the circuits, the rivalries, the relentless pursuit of the podium to create something that feels authentic to both worlds – a game that F1 fans and Monopoly fans alike can sit down to and immediately feel at home. The collaboration between our teams produced something genuinely special, and I think fans on both sides are going to feel that the moment they open the box.”