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F1 signs new deal with Globant

Formula One signs deal with Globant

May 14, 2024
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Formula One has announced a multi-year partnership agreement with digital services and consultant Globant, which thus comes on board as an Official Partner. 

As per the agreement, Globant will help F1 build the best-in-class IT systems and products. F1 will use “Globant technology to create once-in-a-lifetime moments for fans attending Grands Prix, both on and off track.”

Globant will also enjoy branding presence at Grands Prix at the Pit Lane Gantry signage along with physical trackside branding.

Also read: Formula One (F1) Sponsors 2024

Jonny Haworth, Director of Commercial Partnerships at Formula 1, commented:

This exciting partnership with Globant will help F1 further elevate the at-track digital experience for both fans and teams. F1 has always been at the forefront of innovation and this partnership will allow us to use the latest technology to give fans the once-in-a-life time experience they deserve.

Pete Samara, Director of Strategic Technical Ventures at Formula 1, said:

“In a sport with innovation at its heart, this new partnership will support F1 in its drive to transform key IT systems to better service our passionate fanbase and dedicated stakeholders. Together we will use Globant’s technical excellence and our combined commitment to pushing boundaries to move F1’s at-event digital experience into a new age.

Martin Migoya, Co-Founder and CEO of Globant, stated:

We are proud to start working with Formula 1, the world’s most technologically advanced sport, by accompanying them in their digital transformation process and fan experience offer. Globant builds technology that dares to delight, and we couldn’t think of a better fit than Formula 1, the top competition that dares athletes to compete at the highest level and delight millions of fans around the world.

Wanda Weigert, Chief Brand Officer at Globant, added:

We make technology boost passion and elevate user and fans’ experiences. After our joint work with FIFA, Major League Rugby, and Los Angeles Clippers in the US, among other top organisations, this new partnership with Formula 1 allows us to globally keep on showing companies what we can do for their customers and how much value we can drive into their businesses.

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