Football News

FA Cup extend title sponsorship with Emirates

Partnership extended for a further three years.

 

The FA Cup has extended its title sponsorship deal with Emirates for a further three years, which will see the competition continue to be called the Emirates FA Cup until 2024.

Both parties first partnered together back in 2015, when the global airline was given exclusive rights to the brand and properties of the FA Cup. In 2018, the partnership was renewed for three years.

 

Marzena Bogdanowicz, FA’s Interim Head of Partnerships, said:

Over the past six seasons, the combination of such a recognisable brand and the world’s most historic cup competition contributed towards significant investment back into football and allowed us to reach even more fans than ever before.

Renewing this partnership as we emerge from a global pandemic is testament to our excellent working relationship and we look forward to the seasons ahead.

 

Tim Clark, President of Emirates, commented:

As the most prestigious and historic football competition in the world, the Emirates FA Cup is renowned for creating iconic sporting moments and providing a platform for grassroots teams and Premier League giants alike, to shine on English football’s biggest stage.

These are some of the many reasons why we remain incredibly proud of our long-standing partnership with The FA and we look forward to continuing our partnership with the tournament for a further three seasons.

As we look ahead to the 150th year of the tournament and beyond, we hope to connect even more fans to their favourite teams, both in the UK and across the world, so they too can experience the magic of the Emirates FA Cup.

 

 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

4 hours ago

Mata invests in San Diego FC

New investment for former Spanish star Spanish footballer Juan Mata has been revealed as an…

4 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

12 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

12 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

12 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

12 hours ago