Partnership extended for a further three years.
The FA Cup has extended its title sponsorship deal with Emirates for a further three years, which will see the competition continue to be called the Emirates FA Cup until 2024.
Both parties first partnered together back in 2015, when the global airline was given exclusive rights to the brand and properties of the FA Cup. In 2018, the partnership was renewed for three years.
Marzena Bogdanowicz, FA’s Interim Head of Partnerships, said:
“Over the past six seasons, the combination of such a recognisable brand and the world’s most historic cup competition contributed towards significant investment back into football and allowed us to reach even more fans than ever before.
“Renewing this partnership as we emerge from a global pandemic is testament to our excellent working relationship and we look forward to the seasons ahead.”
Tim Clark, President of Emirates, commented:
“As the most prestigious and historic football competition in the world, the Emirates FA Cup is renowned for creating iconic sporting moments and providing a platform for grassroots teams and Premier League giants alike, to shine on English football’s biggest stage.
“These are some of the many reasons why we remain incredibly proud of our long-standing partnership with The FA and we look forward to continuing our partnership with the tournament for a further three seasons.
“As we look ahead to the 150th year of the tournament and beyond, we hope to connect even more fans to their favourite teams, both in the UK and across the world, so they too can experience the magic of the Emirates FA Cup.”