Aditya ChaudhuriGlobal courier service FedEx has acquired the title sponsorship rights of the Open de France, which is the oldest national open golf tournament in mainland Europe.
As per the agreement, FedEx will get prominent branding on the course across all three days of the event. The Memphis, Tennessee-headquartered company will also have presence across the DP World Tour’s digital channels in the build up to as well as during the event.
FedEx has been a long-time sponsor of the PGA Tour, having become its Official Marketing Partner back in 2002.
Keith Pelley, Chief Executive, DP World Tour, said:
“We’re excited to welcome FedEx to the DP World Tour’s global platform where it can build upon an already extensive golf marketing program in the United States with the PGA Tour […] It will be a perfect platform for FedEx to showcase its global logistics capabilities to the sort of international audience that the DP World Tour attracts. This agreement is further evidence of how our strategic alliance with the PGA Tour continues to enhance the DP World Tour and our members, by providing new commercial opportunities with prestigious brands.“
Brian Philips, EVP, Chief Marketing and Communications Officer, FedEx, added:
“We are proud to expand our reach in the world of professional golf by becoming the title sponsor of the Open de France on the DP World Tour. FedEx has been a long-time supporter of the PGA TOUR through the FedExCup and the annual tournament in Memphis, Tennessee, the company’s world headquarters. We look forward to working with the DP World Tour in France, home to our largest international air operation at Charles de Gaulle airport. The hub serves more than 45 countries across Europe and employs more than 5,500 team members in the greater Paris region.“
Pascal Grizot, President, French Golf Federation, said:
“The 2024 FedEx Open de France is entering an exciting new era. In FedEx we have a new prestigious Title Sponsor with a strong track record in golf, whose investment will help ensure that our historic national Open continues to thrive. As a tournament in the Back 9, we will also have enhanced storytelling opportunities as the tension ramps up next October and the best players on the DP World Tour battle it out to secure a Play-Off spot.“
Jay Monahan, Commissioner, PGA Tour, said:
“Today’s announcement is another example of the PGA TOUR and DP World Tour working together for the benefit of men’s professional golf. As a sponsor of the PGA TOUR since 1986 and umbrella sponsor of the FedExCup since 2007, FedEx has played an integral role in the evolution and elevation of the PGA TOUR for the benefit of our players, tournaments and fans. We are proud to support FedEx in their next step in the professional game, which will see their significant impact expand to one of the DP World Tour’s most cherished events.“
