Scuderia Ferrari HP renew Genesys partnership

Scuderia Ferrari HP have renewed their partnership with Genesys, a California-based software firm, having signed a multi-year extension agreement.

The renewed deal will extend the partnership beyond the track. The Italian Formula 1 outfit will work with Genesys to enhance the experiences of its global customer base.

On the Genesys renewal, Alfonso Fuggetta, Chief Digital Transformation Officer at Ferrari, commented:

“Ferrari represents passion, performance, and innovation – values we aim to embody in the experiences we offer our customers. With Genesys, we rely on technology that provides extremely valuable insights into the data we gather, helping us create personalized, one-of-a-kind interactions that truly capture the essence of our brand.”

Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, added:

“We are pleased to renew and expand our collaboration with Genesys, a partner that shares with Ferrari the constant pursuit of excellence and innovation. After the first years of working together in Formula 1 racing, we are proud to extend this partnership beyond the track as well, to offer more our customers increasingly unique and distinctive experiences.”