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Formula One 2024 Team Sponsors: Scuderia Ferrari

Formula One 2024 Team Sponsors: Scuderia Ferrari

May 2, 2024

This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Scuderia Ferrari as their official sponsors and partners during the 2024 FIA Formula One World Championship season.

Shell

British oil and gas company Shell has been one of Ferrari’s oldest and most loyal partners over the years. The partnership between the two began in 1929, when Shell partnered with Enzo Ferrari’s Alfa Romeo Grand Prix racing team.

Since then, Ferrari and Shell have enjoyed a long, fruitful relationship, which sees Shell help the Italian team with product development, power unit improvement, and sustainability goals.

Shell and Ferrari last officially renewed their partnership in February 2021 with the aim of focusing on the common goal of reaching net zero carbon footprint by 2030.

Santander

The Spanish banking group re-joined the Ferrari family in December 2021 on a multi-year deal; Santander was previously a Ferrari partner from 2010 to 2017.

As a premium partner, Santander has its logo featuring on the Ferrari race cars and driver suits and caps. Santander also works with the team over their sustainability goals.

Ray-Ban

Ferrari announced their partnership with eyewear manufacturer Luxottica Group in July 2016.

The multi-year agreement sees Luxottica’s luxury sunglasses and eyeglasses brand Ray-Ban feature on the Scuderia race car.

Amazon Web Services (AWS)

In June 2021, Ferrari announced Amazon Web Services (AWS) as their Official Cloud Provider to power innovation on the track.

The partnership puts the AWS logo on the Ferrari race car and driver suit, with AWS developing and maintaining a digital engagement platform for the team to offer immersive, personalised content to their fans. Ferrari also use AWS tech to streamline their car design and testing processes.

Richard Mille

Ferrari signed a multi-year deal with Swiss luxury watchmaker Richard Mille in February 2021.

The deal sees Richard Mille serve as the team’s Official Timekeeper, enjoying branding on the Ferrari race cars and driver suits.

Richard Mille has also been a long-time sponsor of Ferrari driver Charles Leclerc, while also having sponsored the Haas and Alfa Romeo F1 teams, both of whom are Ferrari customer teams.

CEVA Logistics

French company CEVA Logistics was announced as the Official Logistics Partner of Ferrari in January 2022.

The multi-year partnership sees CEVA Logistics fulfil the team’s logistics support requirements. It also puts the CEVA Logistics logo on the Ferrari race cars, team trucks, driver and pit crew apparel, and equipment.

In January 2024, Ferrari announced a multi-year extension of their deal with CEVA Logistics, which thus continues to provide logistical services to Ferrari for the FIA Formula One World Championship as well as the GT Races and the Ferrari Challenge.

OMR

The Brescia-headquartered Italian automotive components manufacturer and supplier also serves as an official partner to Scuderia Ferrari.

Puma

The German sports and lifestyle brand has been a long-time partner of the Italian team.

The partnership sees Puma serve as the Official Team wear and Race wear Supplier to Ferrari while also being the Official Licensing Partner for all Scuderia-branded apparel and products.

VistaJet

The global business aviation company joined Scuderia in February 2019 as their Official Supplier of private jet travel.

The deal sees VistaJet fulfil the team’s requirements and optimise their travel throughout the world.

In September 2020, the two parties renewed their partnership in a multi-year extension agreement. Another extension was announced in February 2023.

Armani

Italian luxury fashion house Armani was announced as a partner of Ferrari in March 2021.

As per the deal, Armani provides the team with apparel for official events, with both the Ferrari drivers endorsing the brand through various media campaigns.

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Mahle

German car engine components manufacturer Mahle has been a long-time sponsor of Ferrari.

The partnership sees Mahle help the team with the development and supply of crucial engine components.

Pirelli

Through its over-arching agreement with Formula One, Italian multinational tyre manufacturer Pirelli serves as the Official Tyre Supplier to all F1 teams, including Scuderia Ferrari. 

SKF

Swedish bearing and seal manufacturing company SKF has been a partner of Ferrari since 1947.

As a technical partner, SKF provides the team with bearings for wheel ends, suspension, transmission, gear applications, KERS (Kinetic Energy Recovery System), as well as sealing solutions and engineering services, particularly in the field of condition monitoring systems.

NGK Spark Plugs

NGK Spark Plugs has been an official supplier of the Italian team since 1996.

As an official supplier, NGK Spark Plugs provides the Ferrari engineering team with advanced technical expertise and develops parts of the tailor-made, high-performance ignition technologies demanded for the race cars. NGK also develops ad-hoc products for the Ferrari race cars.

Brembo

The Curno-headquartered Italian automotive braking systems manufacturer has been an official partner of Scuderia Ferrari since 1975.

Brembo provides the necessary help required by the team in their development of the braking systems while also working closely with them on car design.

ManpowerGroup

In February 2017, ManpowerGroup signed a multi-year partnership with Scuderia Ferrari, which saw its IT staffing and project services providing subsidiary Experis become the Official HR Partner of the team.

In February 2024, ManpowerGroup and the Scuderia extended their partnership, with ManpowerGroup continuing on as an Official Partner of the Italian team. 

Technogym

Cesena-based Italian fitness equipment manufacturer and supplier Technogym has been a partner of Ferrari since 2002.

Technogym provides Ferrari with fitness equipment, training programmes and services specifically designed for the athletic preparation of their drivers.

The two parties last renewed their partnership in April 2021.

Iveco

Italian transport vehicle manufacturing company Iveco has been a long-time partner of Ferrari.

As per the deal, Iveco provides the team with its fleet of trucks to support their travel with the necessary equipment for race weekends.

Bell

Racing Force Group company Bell Helmets signed a technical partnership agreement with Ferrari in December 2021.

The partnership sees Bell provide its crash helmets to the Ferrari pit stop crew, simulator drivers, and Ferrari Driver Academy students.

Riedel Communications

The German communications equipment manufacturer is a Technical Partner of Ferrari.

Riedel provides the team with its range of products, including exclusive Ferrari-themed offerings for their fans.

Garrett Motion

A technical partner of the team since 2014, Garrett Motion is a Swiss tech company that serves the auto industry with solutions to help build safer, more connected, efficient and environmentally-friendly vehicles.

As a Technical Partner of Ferrari, Garrett helps boost the engines of their race cars.

Sabelt

An Italian company known for the production and development of seats and seatbelts for road and racing cars, Sabelt has been a partner of Ferrari since the 1970s.

Bitdefender

In September 2022, Romanian cyber security company Bitdefender was announced as the Official Cybersecurity Global Partner of Ferrari on a multi-year deal.

The partnership sees Ferrari utilise Bitdefender’s products and expertise in their own business, while the Bitdefender branding features on the Ferrari drivers’ helmets and race suits, cars and uniforms.

HCL Software

In November 2022, ahead of that year’s Abu Dhabi Grand Prix, enterprise software solutions provider HCL Software signed a multi-year partnership agreement with Ferrari.

The partnership has seen the HCL logo feature on the Ferrari race car since the 2022 Abu Dhabi GP, with the two parties having also been collaborating on marketing activities since the 2023 F1 season.

Genesys

In January 2023, Ferrari inked a multi-year partnership agreement with US-based software company Genesys, which came on board as a Team Partner.

The partnership puts the Genesys logo on the Ferrari race car.

Harman Automotive

In January 2023, Ferrari signed US-based Samsung subsidiary and electronics company Harman Automotive as an Official Team Partner and the Exclusive In-Cabin Experience Partner following a multi-year partnership agreement.

The partnership sees Harman Automotive focus on designing customer experiences and help Ferrari work towards improving in-cabin experience.

Harman and Ferrari renewed their partnership in February 2024, with Harman continuing on as an Official Partner of the team. 

Palantir

A US-based software company that specialises in software platforms for big data analytics, Palantir has been a partner of Ferrari since 2016.

Ferrari currently use Palantir’s Foundry platform to propel data-driven performance decisions across their power units.

The two parties renewed their partnership in February 2022, Palantir becoming an Official Team Partner in the process.

?hlins Racing

Sweden-based ?hlins Racing, a subsidiary of Tenneco, inked a multi-year partnership agreement with Ferrari in June 2022.

The partnership sees ?hlins help the team with the development of suspension technologies to maximise on-track performance.

Riva Yacht

The Forlì-based Italian yacht company has been a partner of the Italian Formula One team since 2016.

The two parties renewed their partnership in March 2022. The current deal sees the Riva branding feature on the Ferrari race cars as well as on the helmets of the two Ferrari drivers.

Ecopol

An Italy-based producer of hydro-soluble and biodegradable films, Ecopol joined Ferrari as an Official Partner in February 2023.

The multi-year deal puts the Ecopol logo on the Ferrari race car.

Bang & Olufsen

Danish audio technology firm Bang & Olufsen became an Official Partner of the team in February 2023.

The partnership sees Bang & Olufsen work with the team on fan activities both at the race tracks and in Maranello. Bang & Olufsen’s branding is also present on the Ferrari race car.

The two parties renewed their partnership in January 2024, signing a multi-year renewal agreement. As per the current deal, the Danish company continues to provide audio systems to Ferrari’s motorhomes in the paddock in its capacity as an Official Partner.

ZCG

ZCG became an Official Team Partner of Ferrari in March 2023.

The partnership sees ZCG’s logo feature on the Ferrari race car.

Ferrari and ZCG renewed their partnership in February 2024. 

Virtual Gaming Worlds (VGW)

An Australia-based global tech company specialising in online social games, Virtual Gaming Worlds (VGW) was roped in as a Premium Partner by Ferrari in March 2023 on a multi-year deal.

Celsius

American energy drinks brand Celsius was roped in as an Official Partner by Ferrari in April 2023.

The partnership sees the two parties work on fan experiences both on and off the track. Celsius’ logo has also featured on the Ferrari car during select races since the 2023 Miami Grand Prix.

In February 2024, Ferrari extended and expanded their partnership with Celsius, which saw the latter become a Global Team Partner of the former. Celsius, as per the current agreement, provides the team with its products both on the track and also in Maranello. 

Also read: Ferrari terminate Velas partnership

DXC Technology

DXC Technology, a US-based global technology services company specialising in the production of advanced digital solutions for the automotive sector, inked a multi-year deal with Ferrari in May 2023.

As an Official Team Partner of Ferrari, DXC Technology sees its branding feature on the Ferrari race cars as well as on the driver suits and helmets.

Peroni

Ferrari signed a multi-year agreement with Italian beer brand Peroni Nastro Azzurro 0.0% in January 2024.

The partnership has seen Peroni launch limited-edition products in its capacity as an Official Team Partner of Ferrari, such as the “Tifosi Nastro Azzurro 0.0%”.

HP

Ferrari roped in HP as their Title Partner in April 2024 on a multi-year deal, which entails the team being rebranded as “Scuderia Ferrari HP”.

As part of the deal, HP’s logo features on the Ferrari race car, with the company also acting as the Title Partner of the Ferrari esports team as well as the Ferrari Driver Academy. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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