Formula One’s most iconic, oldest and successful team, Scuderia Ferrari have been competing in the motorsport event since 1950.
Founded by Enzo Ferrari, the Maranello-based team hold a record 16 Constructors’ Championships and 15 Drivers’ Championships.
The Prancing Horse, as they are nicknamed with reference to their logo, have seen some of the sport’s finest race for them, with the likes of Michael Schumacher, Alberto Ascari, Juan Manuel Fangio, Niki Lauda, Alain Prost, Fernando Alonso, Kimi Räikkönen and Sebastian Vettel having been a part of the Italian team.
Here we look at Ferrari’s sponsors.
Also Read – Formula One Sponsors 2022
Oil and gas company Shell has been one of Ferrari’s oldest and most loyal partners over the years.
The partnership between Shell and Ferrari began in 1929 when the former partnered with Enzo Ferrari’s Alfa Romeo Grand Prix racing team. Since then, Ferrari and Shell have enjoyed a long, fruitful partnership, which sees Shell continue to help the Italian team with product development, power units improvement and working towards achieving the goal of fully sustainable fuels.
Shell and Ferrari renewed their partnership in February 2021, focusing on the common goal of reaching net zero carbon footprint by 2030.
The Spanish banking group re-joined the Ferrari family in December 2021 on a multi-year deal; Santander was previously a partner of Ferrari from 2010 to 2017.
As a premium partner, the Santander logo features on the Ferrari race cars, race suits and caps of the drivers. Additionally, Santander also works with the F1 team over their sustainability goals.
In December 2021, Ferrari announced Swiss technology firm Velas as a partner. The multi-year partnership sees Velas as a provider of digital products and services to Ferrari, while also curating exclusive digital content for the Tifosi. Velas also serves as the Title Sponsor to Ferrari Esports Series and the Esports team.
Ferrari announced their partnership with luxury eyewear manufacturer Luxottica Group in July 2016. The multi-year agreement sees Luxottica’s brand Ray-Ban’s branding visible on the Scuderia race cars.
Amazon Web Services
In June 2021, Ferrari announced Amazon Web Services as their Official Cloud Provider to power innovation on the track. The partnership sees the AWS logo feature on the race car and race suits of the drivers, with AWS developing a new digital engagement platform for the Tifosi to offer immersive, personalised content. The F1 team also use Amazon Web Services to streamline design and testing of their cars.
The Scuderia signed a multi-year deal with Swiss luxury watchmaker Richard Mille in February 2021. The deal sees Richard Mille serve as the team’s Official Timekeeper, with the Swiss brand enjoying branding on the race cars and race suits of the drivers.
Richard Mille has also been a long-time sponsor of Ferrari driver Charles Leclerc and has sponsored the Haas and Alfa Romeo teams as well, both of whom are Ferrari customer teams.
French company CEVA Logistics was announced as the Official Logistics Partner of the Scuderia in January 2022.
The multi-year partnership sees CEVA Logistics provide the team with all logistics support services for the race cars and at the race weekends. The deal also puts the CEVA Logistics logo on the race cars, the team trucks and the driver and pit crew apparel and equipment.
Ferrari announced a multi-year partnership with Spanish beer brand Estrella Galicia in February 2021.
The deal ensures that the Estrella Galicia branding is visible on the Ferrari race cars, with the Spanish brand promoting its non-alcoholic beer, Estrella Galicia 0.0. The Spanish brand has also been a long-time sponsor of current Spanish Ferrari driver Carlos Sainz.
The Brescia-headquartered Italian automotive components manufacturer and supplier also serves as an official team partner to Scuderia Ferrari.
The German sports lifestyle brand has been a long-time partner of the Italian motor racing team. Their partnership sees Puma serve as the Official Team wear and Race wear Supplier and also as the Official Licensing Partner for all of the Scuderia-branded apparel and products.
Leading international cyber security vendor Kaspersky has been a partner of the Ferrari team since 2010. Kaspersky provides the Italian team with its cutting-edge IT security measures at Ferrari’s factory in Maranello and on the race circuits around the world. Kaspersky also serves as the Official Partner of Ferrari’s Driver Academy Esports team. The Kaspersky logo is visible on driver apparel, helmets and on all team members.
Both parties had initially extended their partnership in 2015 and then renewed it once again in December 2021.
Mobile technology services provider Radiobook also serves as an Official Team Partner of the Scuderia.
Ferrari renewed their partnership with the Japanese brand in February 2021. The new multi-year deal sees the Radiobook logo feature on the race cars during select weekends and on the pit stop crew apparel throughout the race calendar.
The global business aviation company joined Scuderia in February 2019 as their Official Supplier of private jet travel. The deal sees VistaJet provide the team with necessary requirements to optimise travel throughout the world.
In September 2020, both parties renewed their partnership in a multi-year extension agreement.
Italian luxury fashion house Armani was announced as a partner of Ferrari in March 2021. Armani provides the team with apparel for official events, and both Ferrari drivers endorse the brand through various media campaigns.
Leading car engine component manufacturer Mahle has been a long-time sponsor of the Ferrari team. The partnership sees Mahle help the team with development and supply of crucial engine components.
Through its partnership with Formula One, global tyre manufacturer Pirelli serves as the Scuderia’s official tyre supplier.
Swedish bearing and seal manufacturing company SKF has been a partner of the Scuderia since 1947. As a technical partner, SKF provides the team with supply of bearings for wheel ends, suspension, transmission, gear applications and KERS (the Kinetic Energy Recovery System) as well as sealing solutions and engineering services particularly in the field of condition monitoring systems.
NGK Spark Plugs
NGK Spark Plugs has been an official supplier of the Italian team since 1996.
As an official supplier, NGK Spark Plugs provides the Ferrari engineering team with advanced technical expertise and develops parts of the tailor-made, high-performance ignition technologies demanded for the race cars. NGK also develops ad-hoc products for the Ferrari race cars.
The Curno-headquartered Italian automotive braking systems manufacturer has been an official partner of Scuderia Ferrari since 1975. Brembo provides the necessary help required by the team in their development of the braking system and also works closely with the team for the car design.
In February 2017, Manpower Group signed a multi-year partnership with the Italian team that saw its brand Experis become the Official HR Partner of the team.
Leading fitness equipment and digital technologies brand TechnoGym has been a partner of the Scuderia since 2002. TechnoGym provides Ferrari with special programmes, which include innovative connected smart fitness equipment, training programmes and services specifically designed for the athletic preparation of the team drivers.
TechnoGym additionally also provides the team with a special range of fitness equipment. Both parties last renewed their partnership in April 2021.
Italian transport vehicle manufacturing company Iveco has been a long-time partner of the Scuderia. Iveco provides the Italian team with its fleet of trucks to support team travel with the necessary equipment for a race weekend.
Racing Force Group’s brand Bell Helmets signed a technical partnership with Ferrari in December 2021. The partnership sees Bell provide its world-renowned crash helmets to the Ferrari pit stop crew, simulator drivers and Ferrari Driver Academy students.
The German communications equipment manufacturer is a Technical Partner of the Ferrari team. Riedel provides the F1 team with its wide range of products, including exclusive Ferrari-themed offerings.
A technical partner of the team since 2014, Garrett Motion is a tech company that serves the auto industry with solutions to help build safer, more connected, efficient and environmentally-friendly vehicles.
As a Technical Partner of Ferrari, Garrett helps boost the engines of the Scuderia race cars.
A global leader in production and development of seats and seatbelts for road and racing cars, Sabelt has been a partner of the Italian team since the 1970s.