Scuderia Ferrari have roped in UniCredit as an Official Partner on a multi-year deal.
Starting January 2025, UniCredit will replace Santander on the Italian outfit’s sponsorship portfolio. Santander’s deal with Ferrari is set to end after the ongoing F1 season.
Also read: Scuderia Ferrari Sponsors 2024
Speaking about the UniCredit deal, Lorenzo Giorgetti, Chief Racing Revenue Officer of Ferrari, commented:
“As our successful partnership with Santander comes to its end, we would like to express our gratitude for their dedication and collaboration during our journey together. They have played an important role in contributing to our achievements over the past three years.”
Juan Manuel Cendoya, Global Head of Communications, Corporate Marketing and Research of Santander and Vice Chair of Santander Spain, added:
“We are extremely grateful to Ferrari for their partnership over the past three years. Sponsorships play an important role in engaging with clients and reinforcing our brand and we will continue to work with a range of partners in the years ahead.”
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