Fiama Men partners with Shubman Gill

Indian cricketer and Gujarat Titans star Shubman Gill has been roped as a “Shower Ambassador” by men’s personal grooming brand Fiama Men. 

The partnership was launched through an advertisement campaign focused on how young men are approaching showers as an everyday fun routine rather than a chore. Through the campaign and his role as brand ambassador, Gill will promote Fiama Men’s range of shower products for men.

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Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said:

“Looking and feeling good both are at the core of grooming today. Every individual has a different perspective, be it the choice of grooming products or their shower preferences. Fiama Men is at the forefront of this new wave of grooming and feeling good that truly begins in the shower. The new Charcoal & Grapefruit gel bathing bar and shower gel, designed to elevate the everyday bathing experience, taps into the shower mood of young men. Fiama Men with Shubman Gill as the new shower ambassador is set to enrich grooming experiences.“

Shubman Gill, spoke about his new partnership with Fiami Men, stating:

“Routines and rituals are part of everyday life. Mine is all about hard work, perseverance and performance but I also ensure taking time out for myself to rejuvenate and refresh. A refreshing, indulgent shower is my way of chilling – Mood playlists, grooving to the beats and just chilling under a shower! Nothing refreshes truly like Mazze ki freshness and I am really glad that a brand like Fiama Men acknowledges this need of a shower experience to start afresh or just unwind.“

Aarti Desai, Creative Director, added:

“The category for Men’s soap can be pretty clinical and vanilla. We wanted to create a mood of freshness with a whole lot of fun added to it and to see Shubman Gill having a blast in the shower.“