FIFA Women’s World Cup 2023 nets Jacob’s Creek partnership

FIFA has on-boarded Australian wine brand Jacob’s Creek as a local sponsor for the upcoming Women’s World Cup, which will be held this summer in Australia and New Zealand between July 20 and August 20.

Jacob’s Creek will join as an Official Supporter of the event and will make its wine available at the stadiums and FIFA Fan Festivals across the nine host cities. Jacob’s Creek retailers across Australia and New Zealand will also provide support to the event through competitions, hospitality experiences and gift-with-purchase opportunities. 

Also read: FIFA Women’s World Cup 2023 Sponsors

Eric Thomson, Jacob’s Creek and Pernod Ricard Winemakers’ global marketing director, said:

“We can’t wait to be part of the passion and excitement that the largest women’s sporting event in the world will bring. That’s why we knew we had to be the first wine to team up with the FIFA Women’s World Cup. Sport is so often the realm of other alcohol categories but we’re not afraid to break conventions at Jacob’s Creek and felt that the Women’s World Cup opened up new moments for people to enjoy our wines.“

Fatma Samoura, Secretary General, FIFA, added:

“Jacob’s Creek joins a group of sponsors who share our mission to hold the best FIFA Women’s World Cup ever in Australia and New Zealand this year, and we can’t wait to bring many of their ideas and initiatives to life to engage even more people with the tournament.“

Among other local sponsors of the event, Jacob’s Creek joins the likes of Commonwealth Bank Australia and freight firm Inter Rapidísimo.