The first advertisement for the upcoming inaugural season of the 2023 Women’s Premier League (WPL) has been revealed. The two-minute advertisement, titled Har Zubaan Par Naam Tera, has been made by Ogilvy.
Sukesh Nayak, Chief Creative Officer, Ogilvy India, commented:
“Our girls are bringing a powerful game to the WPL. Our campaign is a showcase of that, the immense potential of these players and their fierceness which will be unleashed at WPL, making them a household name across the gullies of India.“
A Viacom18 spokesperson stated:
“We are proud to not just partner with the WPL but also have a creative voice in the way we introduce the league to fans. We conceptualised Naam Hoga Tera Har Zubaan Par being fully aware of the league’s potential and the mark that its inaugural campaign will leave behind. We are committed to building the WPL as the world’s biggest women’s sporting league in the long term, and our campaign is an ode to that vision and our first step in that direction.“
The first season of the WPL gets underway from March 4, 2023. The five-team tournament will last till March 26, 2023.
The Gujarat Giants will be taking on the Mumbai Indians in the tournament’s opening match, which will be held at the DY Patil Stadium in Mumbai.
Leave a Reply