Formula E teams up with Autoliv

Formula E has signed a multi-year partnership agreement with Autoliv, an automotive safety supplier.

The aim of the partnership is to “enhance automotive safety awareness” by promoting the usage of safety equipment and highlight technological advancements for all through Autoliv’s products and technologies.

Autoliv is set to take up the role of Formula E’s Official Mobility Safety Partner. As per the agreement, the company will focus on increasing the usage and understanding of safety equipment, inspire the current and future talent about advancements in the automotive safety sector, and explore and develop cutting-edge technology for electrical vehicles. 

Regarding the partnership, Tiziana Di Gioia, Chief Commercial Officer, Formula E, said:

“As we have some of the fastest and most advanced race cars in global motorsport going wheel to wheel on our circuits, safety is our number one priority. This focus and attention to detail aligns perfectly with Autoliv’s own ethos and business strategy. Collectively, we won’t just promote vehicle safety to our current fan and consumer bases but look how we can continually develop and deploy cutting edge systems in both the motorsport and automotive industries.“

Gabriella Etemad, Senior Vice President Communications of Autoliv, added:

“We are proud to partner with Formula E and showcase our expertise in automotive and electrical safety. This collaboration is a testament to our dedication to making vehicles safer for everyone, and we are enthusiastic about the opportunities this partnership can bring for advancing global automotive safety standards.“