Formula E signs new deal with giffgaff

Formula E has announced a new partnership with mobile and broadband provider giffgaff, who joins the electric motor-racing series as their first-ever B Corp Partner. The partnership will also see giffgaff’s partner Big Issue support Formula E, with the latter set to donate to Big Issue as part of their Better Futures Fund to help the youth overcoming issues with employment and help them get the tools, skills and confidence. 

The agreement will see Formula E and giffgaff work together to bring other beneficiaries to the track for a welcome session and also provide them with a community tour of behind-the-scenes action. giffgaff will have a stand at the Fan Village during the London E-Prix 2026 and host fan activities and more. 

Julia Pallé, VP Sustainability, Formula E, commented,

“We are thrilled to team up with giffgaff for this exciting partnership, brought together by a deep alignment on values and a shared commitment to social and community impact. As the first and only global sport in the world to achieve B Corp status, Formula E is dedicated to driving progress on and off the track – and it was this unique heritage that sparked our collaboration with a fellow B Corp pioneer like giffgaff. Together, we are proud to deliver meaningful, real-world change by supporting The Big Issue through our Better Futures Fund, equipping Big Issue Recruit candidates with essential support to unlock new opportunities.”

Kate Dohaney, CEO, giffgaff, added,

“Partnering with Formula E is a natural fit for us, as B Corp businesses that share a passion for innovation, sustainability, and community. At the heart of sport is connectivity and bringing people together, which is exactly what we believe is important at giffgaff. We’re excited to connect fans to the energy of the track and proud to be part of the ongoing impact the Better Futures Fund contribution will make.”

Russell Blackman, Managing Director, Big Issue, said,

“We’re grateful to Formula E, and our long-standing partner giffgaff, for unlocking this new support for Big Issue Recruit candidates. Big Issue Recruit works with many people experiencing severe financial hardship, so it’s vital they’re equipped with the technology they need to find a job in this increasingly digital age, and fantastic work experience opportunities like at Formula E’s Fan Village expands horizons and shows them what is out there.”