Indian sports broadcasting entity Sony Pictures Networks India (SPNI) has acquired the exclusive television and digital rights for Formula E following a three-year partnership agreement.
The deal will see SPNI broadcast all the races, practice sessions, and qualifying sessions of the tenth Formula E season via its TV channels as well as OTT platform SonyLIV.
Sony India will also launch a behind-the-scenes series called Unplugged featuring Indian racer Jehan Daruvala, who is currently racing for Maserati MSG Racing.
Aarti Dabas, Chief Media Officer, Formula E, commented:
“With enthusiastic, diverse and young sports fanbase, India is an important growth market for us. As such, we are delighted to have teamed up with Sony Sports Network to supercharge this growth. This partnership guarantees that Indian fans will enjoy unparalleled access to Formula E content. This includes live coverage of every race on Sony’s linear and digital channels, featuring rookie driver and local favourite Jehan Daruvala and their home-grown team, Mahindra, who have been part of Formula E since the first season.“
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India, said:
“We are thrilled to announce our multi-year partnership to broadcast all Formula E races live on Sony Sports Network. Formula E enjoys a loyal following among motorsports fans in India and we expect it to grow further with the inclusion of rising star, Jehan Daruvala. Formula E is the future of motorsports racing in the world and we are confident that the strong Indian connection is bound to ensure more love from sports enthusiasts in India.“
Jehan Daruvala, Driver, Maserati MSG Racing, said:
“I am excited to be pursuing my Formula E racing career knowing that I have a huge and passionate fanbase following me through Sony Pictures Networks. It is a dream come true to join Maserati MSG Racing, and I am committed to doing my very best for the team and the fans back home, and around the world.“
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