The Mumbai Indians (MI) have announced a partnership agreement with Boldfit, an Indian fitness and sports major specialising in apparel, supplements, and fitness accessories, which thus becomes an Official Merchandise Partner of their men’s team.
As per the deal, Boldfit will launch an exclusive line of MI-branded merchandise which will include cutting-edge fitness tools.
Pallav Bihani, CEO, Boldfit, commented:
“We are thrilled to join forces with Mumbai Indians, one of the most prestigious franchises in the IPL. This collaboration aligns perfectly with our mission to inspire and empower individuals to lead healthier and more active lifestyles. Together with Mumbai Indians, we aim to redefine the standards of performance and fitness within the realm of cricket.“
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