Formula One has announced a multi-year extension of its global partnership with MSC Cruises, one of the world’s largest cruise brands. The partnership will see MSC Cruises continue on as a Global Partner of F1 till the end of the 2026 season.
The partnership extension will see the two parties work on multiple fan engagement activities and hospitality experiences, including packages that will be launched at the Abu Dhabi race.
MSC Cruises will also serve as the Title Race Partner of the 2023 Belgian Grand Prix and host various fan engagement activities across the weekend.
Also read: Formula One Sponsors 2023
Stefano Domenicali, President & CEO of Formula One, said:
“We’re excited to extend our partnership with MSC Cruises, as both our brands share a commitment to innovation and excellence. This collaboration has brought exceptional results, and we look forward to enhancing our relationship further. Together, we’ll continue pushing boundaries and setting new benchmarks in sports and hospitality.“
Pierfrancesco Vago, Executive Chairman MSC Cruises, added:
“Formula 1 and MSC Cruises are great partners on many levels. We are both global leaders in our respective fields and our successes are founded in teamwork. Not only this, but we are both driving towards sustainable change. We want to build the future of our industries and leave a lasting legacy for generations to come. We are both working at the forefront of our industries and helping to make a real difference, and this is why we are committed to this special partnership for the long term and have signed an extension in our sponsorship as Global Partner.“